# Designer-Backed Skincare Lines Stella McCartney Launches STELLA, the Sustainable Skincare Line By Kanesa D | Published 2022-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stella-mccartney-1 References: [hypebae](https://hypebae.com/2022/8/stella-by-stella-mccartney-beauty-skincare-brand-launch-release-info) & [stellamccartney](https://www.stellamccartney.com/ca/en/?ad=mainline&ad=RSA&gclid=CjwKCAjwx7GYBhB7EiwA0d8oe39-qkt3Ja20xOD5w1rkjF2FxarAOslZnyHZxI8ZvgAxfx9LvugoLxoCYcMQAvD_BwE)  [STELLA](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection) is [Stella McCartney’s](https://www.trendhunter.com/trends/stella-mccartney-4) newest sustainable cruelty-free skincare line. The brand, which is described as “conscious luxury,” offers three vegan, nature-rooted products consisting of a cleanser, serum, and moisturizer. The STELLA ‘Reset Cleanser’ is a multi-use cleanser that removes makeup and impurities from the surface of the skin without altering its natural pH level. The STELLA ‘Alter-Care Serum’ works as both an eye cream and skin serum, working to improve the skin’s texture and brightness for a deeply nourishing experience. Finally, the STELLA ‘Restore [Cream](https://www.trendhunter.com/trends/shiksona-beauty)’ helps promote elasticity and reduce fine lines and wrinkles from the skin. “I was raised to see things from a different perspective, to question and challenge conventions, to seek out another way. Growing up in Scotland, I learnt to smell nature, hear her, learn from her and most importantly respect her. I believe she has it all and if we see that, we can feed our body and our soul inside and out,” said Stella McCartney in a press release. The STELLA skincare line is now available on the Stella McCartney website. Image Credit: STELLA ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 42% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Conscious Luxury Skincare:** The rise of sustainable and cruelty-free skincare lines opens opportunities for creating high-end skincare products with a conscience. - **Multi-functional Skincare:** The trend toward skincare products that can perform multiple functions (like the STELLA 'Alter-Care Serum') opens opportunities to develop more multi-use products that cater to busy and practical consumers. - **Nature Rooted Skincare:** The demand for skincare products that use natural and vegan ingredients presents opportunities to develop new skincare lines that are environmentally sustainable and are more closely aligned with nature. ### Sectors Adopting This - **Luxury Skincare:** The demand for 'conscious luxury' skincare products opens opportunities to expand into the luxury skincare market with lines that are mindful of sustainability and social responsibility. - **Natural Skincare:** The rise of nature-rooted and vegan skincare lines creates opportunities for companies that specialize in creating and promoting high-quality natural skincare products. - **Multi-use Skincare:** The trend toward multi-functional skincare products creates opportunities for companies that specialize in developing skincare solutions that offer practical and multi-use solutions for consumers. ## Related on Trend Hunter - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Limited-Edition Organic Wines](https://www.trendhunter.com/trends/avaline-x-stella-mccartney.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Accessible Nourishing Skincare](https://www.trendhunter.com/trends/best-skincare.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Luxe Toile Printed Capsules](https://www.trendhunter.com/trends/le-bambole.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md)