# Cinematic Beer Virals Stella Artois ‘Smooth Original' Campaign Exudes French Style By Marissa Brassfield | Published 2009-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stella-artois-smooth-original References: [chunnel](http://chunnel.tv/commercial/601/stella-artois-smooth-originals) & [smoothoriginals](http://www.smoothoriginals.com/) This ‘8 Kilometres’ video is a part of Stella Artois’ ‘Smooth Original’ campaign for its 4% lager. The spoof ad features two men, who trade insults (in French) inside a jazz club to raucous applause. It’s all shot in classic black and white with French cinematic techniques. The ‘Smooth Original’ campaign created by Mother London contains two other videos, which similarly draw on Old Hollywood film styles. Below, check out the two other videos, “Dial Hard” and “24 Hours.” [https://www.youtube.com/user/smoothoriginals](https://www.youtube.com/user/smoothoriginals) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 23% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cinematic Advertising:** Opportunity to create visually stunning and engaging advertisements that draw inspiration from classic film styles. - **Nostalgia Marketing:** Opportunity to tap into consumers' desire for nostalgic experiences by incorporating retro elements into marketing campaigns. - **Multilingual Branding:** Opportunity to reach a diverse audience by creating content and advertising in multiple languages. ### Who This Affects Most - **Beer:** Opportunity to differentiate and stand out in the crowded beer industry by leveraging cinematic advertising techniques. - **Marketing and Advertising:** Opportunity to offer innovative and visually captivating advertising solutions to brands looking to create a memorable impact. - **Entertainment:** Opportunity to collaborate with film and entertainment companies to create unique branded content and cross-promotional campaigns. ## Related on Trend Hunter - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Cheeky Splitting-the-Bill Campaigns](https://www.trendhunter.com/trends/vamos-marcar.md) - [Premium Unfiltered Lagers](https://www.trendhunter.com/trends/stella-artois-unfiltered.md) - [Beer-Branded Happy Hour Locators](https://www.trendhunter.com/trends/stella-hour-finder.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md)