# Charitable Beer Campaigns Stella Artois and Matt Damon Encourage People to Buy a Lady a Drink By Meghan Young | Published 2016-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stella-artois-and-matt-damon References: [itsnicethat](http://www.itsnicethat.com/news/stella-artois-matt-damon-campaign-260116) Stella Artois and Matt Damon team up once again in order to raise funds for Water.org. Although that might seem like a strange partnership considering that beer and water don't necessarily go hand-in-hand, it's one that highlights how companies are making it a priority to give back in meaningful ways. Produced by Mother London and 1stAve Machine, Stella Artois and Matt Damon stars in two [short films](https://www.trendhunter.com/trends/a-lovely-day) that revolve around the tag line "Buy a lady a drink." The first one depicts a woman's journey to get water, ending with a website URL that directs people to where they can donate $25 to guarantee someone in the developing world can access five years of [clean water](https://www.trendhunter.com/trends/deepwater-well). It's an admirable campaign. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Meaningful Giving:** Companies are partnering with charitable organizations to make giving back a priority, creating meaningful opportunities for consumers to contribute. - **Socially Conscious Marketing:** Brands are utilizing their influence and resources to promote social causes, attracting socially conscious consumers who value companies that prioritize giving back. - **Creative Partnership Strategies:** Unconventional partnerships between brands and celebrities are being formed to raise awareness and funds for charitable organizations, providing unique opportunities for brand collaboration. ### Sectors Adopting This - **Alcohol:** The alcohol industry can explore innovative marketing campaigns that combine the enjoyment of their products with charitable initiatives, attracting socially conscious consumers. - **Film Production:** Film production companies can partner with brands and celebrities to create impactful short films that bring attention to important social causes, engaging audiences and driving donations. - **Charitable Organizations:** Charitable organizations can leverage innovative partnerships with brands and celebrities to increase their reach and funding, creating more opportunities to make a difference in the world. ## Related on Trend Hunter - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Social Good Beer Initiatives](https://www.trendhunter.com/trends/miller-lite-and-j-balvin.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Charitable Ukrainian Beer Initiatives](https://www.trendhunter.com/trends/chernigivske.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md)