# Post-Holiday Beer Ads Santa and Rudolph Go Head to Head in the Stella Artois Advertisement By Kamal Musharbash | Published 2011-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stella-artois-advertisement References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/01/stella-artois-rudolf/) & [stellaartois](http://www.stellaartois.com) Advertising agency 'Eje Sociedad Publicitaria' in Puerto Rico released this comically dark [Stella Artois](https://www.trendhunter.com/trends/stella-artois-ads) advertisement featuring the infamous [Santa Claus](https://www.trendhunter.com/trends/santas-favorite-milk) enjoying a nice cold beer at the bar. The twist? His compadre Rudolph seems to be joining him...hung up on the wall, taxidermy style. It's uncertain what our red-nosed friend had done to deserve to be on display; however, it seems as though Santa would rather enjoy a [cold Stella](https://www.trendhunter.com/trends/birra-moretti-campaign) than think about it. So keep in mind if you decide to be naughty this year, that a lump of coal might be the least of your worries. Cheers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Comedic Advertisements:** Businesses can attract attention and engage audiences by using humor and seasonal references in ads. - **Unconventional Pairings of Iconic Characters:** Marketers can create memorable ads by featuring unexpected combinations of familiar figures. - **Dark and Edgy Marketing Campaigns:** Brands can stand out from competitors by using unconventional subject matter and humor with a dark twist. ### Sectors Adopting This - **Alcoholic Beverages:** Breweries and other alcohol companies can use creative ads to differentiate themselves and appeal to consumers. - **Advertising and Marketing:** Marketing firms can develop innovative campaigns that use humor and unconventional pairings to capture attention and generate buzz. - **Taxidermy:** Artists and taxidermists can capitalize on the trend of incorporating unconventional elements into advertising and art. ## Related on Trend Hunter - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Seasonal Beer Campaigns](https://www.trendhunter.com/trends/shiner-beer-holiday.md) - [Christmas Beer Releases](https://www.trendhunter.com/trends/jolly-saint-nico.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md)