# Literary Companion Campaigns These Steimatzky Books Ads Lets You Snuggle Up to Gandalf and Stalin By Leslie Chen | Published 2013-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/steimatzky-books References: [adsoftheworld](http://adsoftheworld.com/media/print/steimatzky_books_stalin) & [acw-grey.co.il](http://acw-grey.co.il/israel/) This Steimatzky Books campaign brings to life the idea of stepping into a whole new world through reading. Created by ACW Grey in Tel-Aviv, Israel, the ads feature different [popular reads](https://www.trendhunter.com/trends/the-book-of-money) like Sherlock Holmes, Pippi Longstocking and The Lord of the Rings. Not only do these ads focus on different literary titles, but they bring each of the characters alive by making them the new sleep companions of the readers; these visuals are completed with the copy "the right book will always [keep you company](https://www.trendhunter.com/trends/ikea-sleep-talk)." While the [fictitious characters](https://www.trendhunter.com/trends/hello-literature) in the Steimatzky Books ads are obviously not the same as a real bedside buddy, at least you can sleep easy knowing they won't steal the covers in the middle of the night. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Virtual Book Companions:** Creating virtual characters from popular books to provide companionship and evoke immersion for readers. - **Literary Advertising:** Using popular literary characters in advertising campaigns to capture the attention of book lovers. - **Emotional Connection Through Reading:** Highlighting the emotional bond and comfort experienced by readers through their favorite books. ### Who This Affects Most - **Publishing:** Opportunity for publishers to create virtual book companions and enhance the reading experience. - **Advertising:** Opportunity for advertisers to leverage popular literary characters to make their campaigns more engaging and memorable. - **Technology:** Opportunity for tech companies to develop interactive reading experiences that foster emotional connections with virtual characters. ## Related on Trend Hunter - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Personalized Bedtime Stories](https://www.trendhunter.com/trends/storygenius.md)