# Fortune Teller Fashion The Steffen Schraut FW14 Campaign Stars a Dark and Edgy Kelly Mittendorf By Meghan Young | Published 2014-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steffen-schraut-fw14 References: [fashiongonerogue](http://www.fashiongonerogue.com/kelly-mittendorf-steffen-schraut-fall-2014-campaign-alexx-anton/) & [steffenschraut](http://www.steffenschraut.com) The Steffen Schraut FW14 ad campaign has a dark and edgy appeal that will have some people thinking of fortune tellers. Of course, the looks are much more modern than the bohemian layers such stereotypical women wear. Sporting a black cap in place of a more classic headscarf, model Kelly Mittendorf is clad in [furs, black leathers and high heels](https://www.trendhunter.com/trends/jiyongkim-fw25). Shot in studio by photographer Alexx and Anton, the Steffen Schraut FW14 ad campaign juxtaposes the luxe looks with a patterned chair to give it a more old world charm. Accessorized with gold jewelry, the brunette beauty embraces a mysterious look that would be perfectly complemented by a crystal ball as well. Hair and makeup artist Jochen Pahs concentrated on straight locks and a flawless face for the [fall photoshoot](https://www.trendhunter.com/trends/siegelman-stable-1). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark and Edgy Fashion:** Opportunity for designers to create modern looks with an edgy and mysterious appeal. - **Fortune Teller Inspired Styling:** Opportunity to incorporate elements of fortune teller fashion into contemporary outfits. - **Luxury Accessorizing:** Opportunity for jewelers and accessory designers to create statement pieces that complement dark and edgy looks. ### Industries Being Reshaped - **Fashion Design:** Chance for fashion designers to explore innovative and unconventional styles. - **Photography and Styling:** Opportunity for photographers and stylists to create captivating images and sets with a dark and mysterious theme. - **Jewelry and Accessories:** Opportunity for jewelry and accessory designers to create bold statement pieces that reflect the dark and edgy fashion trend. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)