# Sultry Sweater Campaigns The Stefanel Fall/Winter 2014/2015 Advertisements Are Passionate By Jordy E | Published 2014-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stefanel-fallwinter-20142015 References: [noeljose](http://noeljose.com/fashion/2014/08/13/stefanel-fall-winter-2014-ad-campaign/) & [stefanel](http://www.stefanel.com) The Stefanel Fall/Winter 2014/2015 campaign offers a rather sultry take on classic autumn apparel. Model Isabeli Fontana sported the cozy looks with the help of photographer Alasdair McLellan who opted for [dark black and white finishes](https://www.trendhunter.com/trends/jiyongkim-fw25). While little color is let on in these Stefanel advertisements, they nonetheless captivate the attention of the brand's loyal followers. Wrought iron fences and weathered steps were used to display [heavy knits and athletic tie-up sweaters](https://www.trendhunter.com/trends/atelier-solana), all of which suit varying purposes with a mind for the modern woman. Though Fontana is covered from head to toe, there are [sultry elements](https://www.trendhunter.com/trends/winter-heat-collection) that abound these images. Fontana's serious gaze pierced McLellan's lens, adding a frank tone to the production that was further teased out by way of greyscale shading. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Winter Fashion:** Innovative fashion brands can explore pairing black and white finishes to give their winter campaigns an edgier and sultry feel. - **Athletic Sweater Styles:** Brands offering sports and activewear clothing can take inspiration from Stefanel's athletic tie-up sweater designs and diversify their collections for a wider range of consumers. - **Serious Model Expressions:** Marketing teams can consider experimenting with models' expressions to create a unique tone for their campaigns that will capture consumer attention. ### Sectors Adopting This - **Fashion:** Fashion brands can revamp their winter collections to offer dark and sultry clothing, perfect for consumers desiring unique styles this season. - **Sports and Activewear:** Innovative athletics apparel brands can introduce trendy and fashionable pieces such as athletic sweaters to widen their consumer base. - **Marketing and Advertising:** Marketing and advertising agencies can experiment with facial expressions of models to create a unique tone for their campaigns to captivate their audience's attention. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md)