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# Soft Subdued Layered Fashion
Karlie Kloss Looks Cozy Chic in Stefanel Fall Winter 2012 Ads

By Katherinev123 | Published 2012-08-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stefanel-fall-winter-2012
References: [designscene.net](http://www.designscene.net/2012/08/stefanel-fall-winter-2012-13.html) & [stefanel](http://www.stefanel.com/it_en/)

The mercury has yet to drop, but that doesn't mean you can't anticipate the coming of fall and all of its incumbent fashion must-haves, as showcased in the latest Stefanel Fall Winter 2012 campaign. Featuring the stunning Karlie Kloss alongside male model Jarrod Scott, the ad campaign offers the ultimate in [cozy and casual style](https://www.trendhunter.com/trends/scarf-coat).

The Stefanel Fall Winter 2012 campaign features creative direction by Stephen Gan and was photographed by Mario Testino. Summarizing what fall fashion is all about, it all but turns [layering into an art form](https://www.trendhunter.com/trends/shein-layering-lines). Kloss is decked out in [chunky knit sweaters](https://www.trendhunter.com/trends/arty-knitwear), body-skimming jersey tees and ultra-soft and plush scarves, combined with several chic hats to match. For Scott, it's all about simplicity -- stylist Alex White has him in a classic black turtleneck and trousers.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 60% | Activity: 28% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Layered Fashion:** Opportunities for material innovation and sustainable layering solutions in the fashion industry.
- **Cozy Chic:** Development of new winter fashion lines for cozy and stylish apparel.
- **Fall Fashion:** Exploring the incorporation of autumnal color palettes and sustainable materials in fashion lines.

### Sectors Adopting This

- **Fashion:** Growing trends for eco-friendly and sustainable clothing designs in the fashion industry.
- **Textile Manufacturing:** Opportunities for environmentally friendly and sustainable materials in textile production.
- **Accessories:** Developing new lines of sustainable, cozy hats and scarves for fall fashion.

## Related on Trend Hunter

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- [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)
- [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md)
