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# Androgynous Murderer Shoots
This Editorial Featuring Stefan Khoo is Evil and Alluring

By Sophia Pelka | Published 2012-04-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stefan-khoo
References: [thefashionisto](http://thefashionisto.com/bart-grein-by-stefan-khoo-for-stylemen/) & [stefankhoo](http://www.stefankhoo.com/)

Stefan Khoo lenses the 'Dial M' editorial for April's issue of Singapore magazine Style:Men. The shoot menacing and evokes an intense sense of evil. The narrative is quite suggestive, whether the subject if the devil, a sleek serial killer or a sadistic maniac. The artistic direction emphasized model Bart Grein's harsh cheekbones and chilling glare, with dead trees, fiery backdrops and angles perfect for a condescending gaze.

The shoot is outfitted by stylist Chia Wei Choong. The model wears ensembles boasting pieces from Gucci, Jil Sander, Bot­tega Veneta and other high fashion labels. Beyond the sleek, contemporary and wearable pieces, the model is adorned with menacing gear. In one shoot, he is featured wearing long patent leather gloves, while wielding a whip. In another, he is protected by a sheer plastic coat while holding some kind of tool. Is it to protect him from splattering blood in his new pleatless Gucci pants?

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 96% | Activity: 95% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Dark Fashion Photography:** Disruptive innovation opportunities can include pushing the boundaries of traditional fashion photography to create more provocative, edgy, and artistic shoots.
- **Gender-fluid Fashion:** Opportunities arise for disrupting traditional gender norms in fashion by showcasing androgynous styles and challenging societal expectations.
- **Narrative-driven Styling:** Disruptive innovation opportunities lie in using styling to create compelling narratives that evoke emotions and tell a story through fashion editorials.

### Who This Affects Most

- **Fashion Photography:** There is room for disruptive innovation in the fashion photography industry by experimenting with new techniques, aesthetics, and concepts.
- **Fashion Retail:** Disruptive innovation opportunities exist for fashion retailers to challenge traditional gender norms by offering gender-neutral clothing options.
- **Fashion Styling:** In the fashion styling industry, disruptive innovation can be achieved by breaking away from conventional styling techniques and incorporating storytelling elements into fashion editorials.

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