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# Technicolor Tie-Dye Sneakers
These Stefan Janoski Nike SB Shoes are Bright and Fun for Summer

By M | Published 2014-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stefan-janoski-nike-sb
References: [freshnessmag](http://www.freshnessmag.com/2014/06/30/nike-sb-stefan-janoski-tie-dye-pack/) & [nike](http://www.nike.com/ca/en_ca/?ref=https://www.google.ca/)

Professional American skateboarder Stefan Janoski has teamed up yet again with Nike to give the Stefan Janoski Nike SB sneakers a much needed summertime lift. The sneakers are available in two different technicolor styles inspired by the stylishly sporadic look of tie-dye.

The Stefan Janoski Nike SB sneakers are often covered in fun, bold and daring patterns and prints that cleverly capture the skater culture in the aesthetic look of a sportswear shoe. The kicks featured in the Tie Dye Pack offer sneaker connoisseurs the chance to own two unique types of [skateboarding shoes](https://www.trendhunter.com/trends/sb-dunk-low-1). The first style, called [Turbo Green](https://www.trendhunter.com/trends/turbo-green), comes with aquamarine and green tie-dye accents accompanied with a white Nike swoosh and white trim. The Deep Royal Blue version is a little bit more edgy with purple tie-dye with a black Nike [Swoosh](https://www.trendhunter.com/trends/nike-vomero-plus) and trimming.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 48% | Activity: 36% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Technicolor Sneakers:** Disruptive innovation opportunity: Creating custom technicolor sneakers to cater to individual style preferences.
- **Tie-dye Aesthetic:** Disruptive innovation opportunity: Infusing tie-dye patterns into other fashion accessories and apparel.
- **Skateboarding Fashion:** Disruptive innovation opportunity: Introducing skateboarding-inspired fashion lines for mainstream consumers.

### Where This Applies

- **Footwear:** Disruptive innovation opportunity: Developing sustainable, eco-friendly materials for technicolor sneakers.
- **Fashion:** Disruptive innovation opportunity: Collaborating with streetwear brands to create tie-dye fashion collections.
- **Sportswear:** Disruptive innovation opportunity: Integrating innovative technologies into skateboarding shoes for enhanced performance.

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