# Misty Maven Photography Stefan Giftthaler's Photo Series is Unsettling yet Alluring By Meghan Young | Published 2010-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stefan-giftthaler References: [behance.net](http://www.behance.net/gallery/The-Handmaid-s-Tale/581929) & [stefangiftthaler](http://www.stefangiftthaler.com) The world may be more familiar with the novel of the same name, but I’m here to bring your attention to Stefan Giftthaler’s ‘The Handmaid’s Tale’ photo series. Embodying similar dark characteristics as Margaret Atwood’s literary masterpiece, this [fashion shoot](https://www.trendhunter.com/trends/alessandro-micheles) is mystifying in its own way. Centered around a stunning model, this shoot by Stefan Giftthaler focuses on creating [hazy images](https://www.trendhunter.com/trends/still-life-1) that elude to a unsettling experience. Although featuring a model dressed to the nines, the spread still comprises an [element of resignation](https://www.trendhunter.com/trends/songs-of-siren) and even uncertainty. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Fashion Photography:** There is an opportunity for disruptive innovation in the realm of fashion photography by exploring the darker and more mystifying side of the industry. - **Hazy Imagery:** Developing new techniques and technologies to create hazy and ethereal images can lead to disruptive innovation in various fields such as art, advertising, and cinematography. - **Emotion-driven Visuals:** By focusing on capturing emotions and creating visuals that evoke feelings of unsettlement and uncertainty, there is potential for disruptive innovation in storytelling, marketing, and branding. ### Industries Being Reshaped - **Fashion Photography:** The fashion photography industry can benefit from embracing new styles and concepts that break away from traditional norms, leading to disruptive innovation opportunities. - **Art and Design:** Exploring the use of hazy and unsettling imagery in the world of art and design can open up avenues for disruptive innovation in creating impactful and thought-provoking experiences. - **Marketing and Advertising:** Using emotion-driven visuals in marketing and advertising campaigns can disrupt the industry by creating more impactful and memorable brand messaging that resonates with consumers. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)