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# Sultry Shopping Lookbooks
The Stefan Giftthaler Photography Series is Heavily Retro

By Tia Clarke | Published 2013-02-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stefan-giftthaler-photography
References: [behance.net](http://www.behance.net/gallery/Promenade/7010133) & [facebook](https://www.facebook.com/stefan.gif)

These images from Stefan Giftthaler Photography feature a pretty model going about her day to day business in glamorous [retro styles](https://www.trendhunter.com/trends/prefall-2026-collection). The collection entitled 'Promenade' shows the model wearing heavy black cat eye-liner and a tousled bouffant hairstyle walking around the streets of Milan, Italy.

On her trip the mysterious lady picks up some freshly cut flowers, a baguette as well as some fresh fruit from the supermarket. With impeccable style and poise she makes a simple grocery run look like the most glamorous trip ever. The hazy-hued shots and retro undertones to these images are tie in with the fashion of vintage-like photos.

Stefan Giftthaler is a young fashion photographer based in Milan, Italy whose work has been featured in many fashion editorials from [Vogue](https://www.trendhunter.com/trends/forever-care) to [Elle Germany](https://www.trendhunter.com/trends/ksubi-by-elle-collection).

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Retro-inspired Fashion:** Opportunity for fashion retailers to capitalize on the nostalgic trend by curating retro-inspired clothing and accessories collections.
- **Glamorous Grocery Shopping:** Opportunity for grocery stores or online grocery platforms to create a luxurious experience and promote their products through glamorous shopping lookbooks and campaigns.
- **Nostalgic Photography:** Opportunity for photography studios to offer vintage-inspired photo shoots to consumers.

### Who This Affects Most

- **Fashion Retail:** The retro-inspired fashion trend presents an opportunity for retailers to create unique clothing and accessory items that cater to the nostalgia of consumers.
- **Grocery Retail:** Grocery stores and online grocery platforms can benefit from creating exclusive and luxurious shopping experiences for consumers.
- **Photography Services:** Photography studios can capitalize on the nostalgic trend by offering vintage-inspired photo shoots to consumers who want to relive the glamour of the past.

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