# Stalker Fashiontography Stefan Armbruster Channels Paparazzi While Shooting Patrick Kafka By mediterranean | Published 2009-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stefan-armbruster-patrick-kafka References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/patrick-kafka-by-stefan-armbruster.html) Fashion photographers seem to be fascinated with stalking and paparazzi style photography these days. We've been seeing it in numerous [ad campaigns and editorials](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). The latest is this shoot by photographer Stefan Armbruster featuring rising Austrian model Patrick Kafka. Stefan captures Kafka taking a smoking break on the roof of a building; however, the images are taken from a distance with the subject seemingly unaware he is being photographed. **Implications** - These [candid captures](https://www.trendhunter.com/trends/velvet-heat) offer consumers a sense of naturalism as the model is presented in an unexpected manner. Many consumers are disinterested in seeing contrived photo shoots and desire a sense of authenticity. Companies can benefit from this by offering a genuine marketing take when trying to publicize their material. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Paparazzi-style Photography:** The trend of paparazzi-style photography in fashion offers opportunities for authentic and candid marketing in the industry. - **Candid Captures:** The trend of candid captures in fashion photography presents opportunities for showcasing naturalism and authenticity in marketing. - **Unaware Subjects:** The trend of capturing subjects unaware in fashion photography offers opportunities for showcasing unexpected and genuine moments in marketing. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from utilizing paparazzi-style and candid photography when attempting to offer an authentic marketing take. - **Marketing:** The trend of candid and paparazzi-style photography presents an opportunity for marketing professionals to capture moments of naturalism and authenticity in campaigns. - **Photography:** Photography professionals can capitalize on the trend of capturing subjects unaware, as it presents an opportunity to capture and showcase genuine moments. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)