<!-- canonical: https://www.trendhunter.com/trends/steep-mellow -->
<!-- robots: noindex -->

# Mood-Enhancing Teas
‘steep & mellow’ Makes Natural Mood Boosting and Enhancing Teas

By Caitlyn Fernandez | Published 2022-02-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/steep-mellow
References: [steepandmellow](https://www.steepandmellow.com/pages/about-us) & [steepandmellow](https://www.steepandmellow.com/collections/tea)

![Mood-Enhancing Teas](https://cdn.trendhunterstatic.com/thumbs/470/steep-mellow.jpeg)

'steep & [mellow](https://www.trendhunter.com/trends/mellow-fellow)' is a female-founded company that provides [mood-boosting teas](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend). The 70s-inspired design featured on its tea boxes reiterates the brand's vision "to inspire mindfulness and ignite creativity in our community of unique, outspoken, and like-minded individuals," as mentioned on the brand's website.

The brand offers three kinds of teas — Dream, Groove, and Flow — to help consumers focus, become more energized, and sleep well. Every part of the product is [eco-friendly](https://www.trendhunter.com/trends/traditional-medicinals) -- from the packaging to the sachets. Consumers can compost the items, ensuring a closed-loop packaging system. Consumers can purchase the teas in individual packages or bundles from the steep & mellow website and at select retailers.

Image Credit: steep & mellow

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 30% | Activity: 74% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Natural Mood-enhancing Tea:** The trend of providing natural mood-enhancing teas to consumers in eco-friendly packaging offers opportunities for disruptive innovation in the food and beverage industry.
- **Mindful and Eco-friendly Packaging:** The trend of using mindful and eco-friendly packaging for tea products offers opportunities for disruptive innovation in the packaging industry.
- **Brand Identity Through Design:** The trend of creating a brand identity through unique and aesthetically pleasing design offers opportunities for disruptive innovation in the branding and marketing industry.

### Sectors Adopting This

- **Food and Beverage:** The trend of providing natural mood-enhancing teas to consumers in eco-friendly packaging offers opportunities for disruptive innovation in the food and beverage industry.
- **Packaging:** The trend of using mindful and eco-friendly packaging for tea products offers opportunities for disruptive innovation in the packaging industry.
- **Branding and Marketing:** The trend of creating a brand identity through unique and aesthetically pleasing design offers opportunities for disruptive innovation in the branding and marketing industry.

## Related on Trend Hunter

- [Focus-Boosting Functional Teas](https://www.trendhunter.com/trends/focus-flow.md)
- [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md)
- [Self-Love Herbal Tea Blends](https://www.trendhunter.com/trends/love-tea.md)
- [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md)
- [Modern Sleep-Promoting Teas](https://www.trendhunter.com/trends/caffeinefree-tea-collection.md)
- [Happiness-Encouraging Teas](https://www.trendhunter.com/trends/live-tea-collection.md)
- [Stress-Relieving Herbal Teas](https://www.trendhunter.com/trends/stress-ease-teas.md)
- [Damiana-Infused Herbal Teas](https://www.trendhunter.com/trends/numi-organic-tea-relax-and-regenerate.md)
- [Herbal Plant Adaptogen Teas](https://www.trendhunter.com/trends/typhoo-herbalistas.md)
