# Smart Gaming Mouses The SteelSeries Rival 700 is Unveiled as the First Smart Mouse at CES 2016 By Michael Hemsworth | Published 2016-01-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/steelseries-rival-700 References: [gizmag](http://www.gizmag.com/steelseries-rival-700-gaming-mouse-oled-display/41198/) & [steelseries](https://steelseries.com/gaming-mice/rival-700) Regardless of the impact that smartphones have had on the industry, [PC gaming](https://www.trendhunter.com/trends/boomslang) is alive and thriving, which the [SteelSeries](https://www.trendhunter.com/trends/competitive-esports-peripherals) Rival 700 mouse looks to make even better. Purported by the brand as being the world's first smart mouse, the SteelSeries Rival 700 features an embedded OLED display to customize functionality without the need for computer manipulation. Regarding functionality, the SteelSeries Rival 700 features a [high-resolution 16,000 CPI optical sensor](https://www.trendhunter.com/trends/highprecision-computer-peripherals) that can provide response times of just one millisecond. Being that the mouse is designed for PC gamers, it features additional customization options like the ability to display health stats or animations during gameplay. Set for a North American debut in stores in spring of 2016, the SteelSeries Rival 700 will be priced at $100. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Smart Gaming Mouses:** The increasing demand for high-performance gaming gear and advanced technology represents an opportunity for producing innovative smart gaming devices and accessories. - **Embedded OLED Displays:** Embedded OLED displays offer a unique opportunity for companies to differentiate their products and provide added functionality to their devices. - **Gamification of Devices:** As more devices incorporate gamification elements, the potential for enhancing user engagement and interactivity is vast and can present disruptive innovation opportunities for businesses. ### Who This Affects Most - **Gaming:** The gaming industry can capitalize on the latest trends in smart gaming mouses and gamification to offer immersive gaming experiences that meet the demand of tech-savvy consumers. - **Consumer Technology:** The consumer technology industry can leverage the trend towards embedded OLED displays to differentiate their products and gain a competitive edge in the market. - **Computer Hardware:** The computer hardware industry can innovate and develop new smart gaming mice with better functionality, improved design, and greater ergonomics to enhance the gaming experience of consumers. ## Related on Trend Hunter - [eSports-Ready Computer Mouses](https://www.trendhunter.com/trends/agon-agm600.md) - [Minimalist Gaming-Focused Mice](https://www.trendhunter.com/trends/inzone-mouse-a.md) - [Rapid-Fire Wireless Gaming Mice](https://www.trendhunter.com/trends/wireless-gaming-mice.md) - [MMO-Specific Gaming Mouses](https://www.trendhunter.com/trends/aerox-5-wireless.md) - [Innovative Gaming Peripheral Ecosystems](https://www.trendhunter.com/trends/gaming-peripheral1.md) - [Luxe Automotive Computer Mice](https://www.trendhunter.com/trends/level-10-m-hybrid.md) - [Purpose-Built eSports Mouses](https://www.trendhunter.com/trends/razer-deathadder-v4-pro.md) - [Game-Branded eSports Mouses](https://www.trendhunter.com/trends/rgb-gaming-mouse.md) - [Customizable RGB Mouses](https://www.trendhunter.com/trends/keychron.md)