# Sound-Proofing Proclamations This Steelseries Ad Promotes Minimizing Outside Noises By Kamal Musharbash | Published 2011-02-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/steelseries-ad References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/02/steelseries-tank-robot-dragon/) & [bbdo](http://www.bbdo.com/worldwide) This [Steelseries](https://www.trendhunter.com/trends/artis-nova-pro) ad knows that it gets very annoying hearing [background noises](https://www.trendhunter.com/trends/cmf-headphone) are while you're battling big bad machines in your video game, promoting that the featured Steelseries headphones will eliminate all outside noises. BBDO in Denmark was the clever brains behind the Steelseries ad. The headphones will help you concentrate on your gaming and completely annihilate your opponent, ensuring a sure win. **Implications** - As the video game market continues its dominance over the minds and hearts of young adults, the [gaming accessory market](https://www.trendhunter.com/trends/steelseries-arctis-nova-elite) increases. Companies or brands that target this niche market will benefit from loyal consumers who are looking for products to alter and enhance the traditionally standard gaming process. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Gaming Headphone Market:** Brands can invest in developing their own gaming headphones and target the niche market for a loyal consumer base. - **Noise-cancelling Technology:** Investments in noise-cancelling technology can disrupt multiple industries and bring about new innovations. - **Personalized Audio Experience:** The gaming industry can invest in developing personalized audio experiences for gamers to enhance the overall gaming experience. ### Who This Affects Most - **Gaming Accessories:** Companies that manufacture gaming accessories can capitalize on the growth of the gaming industry and develop products catering to specific needs of gamers. - **Audio Technology:** Brands that specialize in audio technologies can innovate in the noise-cancelling market to cater to specific needs such as gaming or music. - **Entertainment:** Multiple industries such as movies, music, and sports can take advantage of noise-cancelling technology to enhance the overall entertainment experience for consumers. ## Related on Trend Hunter - [360-Degree Sound Headsets](https://www.trendhunter.com/trends/artis-nova-pro.md) - [Noise-Cancelling Gaming Headphones](https://www.trendhunter.com/trends/beoplay-portal-gaming.md) - [Snack-Silencing AI Tech](https://www.trendhunter.com/trends/doritos-silent.md) - [AI Noise-Canceling Headsets](https://www.trendhunter.com/trends/star-engine-e5000-pro.md) - [Gaming-Inspired Headphone Campaigns](https://www.trendhunter.com/trends/nazarian-films.md) - [High-End Minimalist Gamer Earbuds](https://www.trendhunter.com/trends/hidition-t1.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [High-End eSports Headphones](https://www.trendhunter.com/trends/master-dynamic-mg20.md) - [AI-Enabled eSports Headsets](https://www.trendhunter.com/trends/dell-alienware-trimode-aw725h.md)