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# Customized Kermit Rockers
Steelcase Allows You to Personalize Your Cobi Chair

By Brian G Randles | Published 2009-09-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/steelcase
References: [steelcase](http://www.steelcase.com/na/cobi_products.aspx?f=36858) & [gizmodo](http://gizmodo.com/5352332)

Steelcase has released a [new chair](https://www.trendhunter.com/trends/stylish-ergonomic-office-chair) which can be custom designed to your preference. During the purchasing process, you can choose the color (Kermit the Frog Green, please), whether or not you want [arms on your new butt supporter](https://www.trendhunter.com/trends/perron-pillo-lounge-chair) and if you want it in [stool or chair form](https://www.trendhunter.com/trends/girard-stool).

The chair starts at $400, but with adding and subtracting your specialized features (the stool option will thin out your wallet) the price can increase to up to $720. The price of the example in the pictures totaled to $490.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 38% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Customized Furniture:** Disruptive innovation opportunity: Develop a platform that allows customers to fully customize various types of furniture, meeting their unique preferences and needs.
- **Personalized Design:** Disruptive innovation opportunity: Create a software or app that enables customers to personalize the design of everyday objects, such as chairs, by choosing colors, materials, and styles.
- **On-demand Manufacturing:** Disruptive innovation opportunity: Implement a manufacturing process that enables quick and efficient production of customized products, reducing costs and lead times.

### Who This Affects Most

- **Furniture Manufacturing:** Disruptive innovation opportunity: Introduce advanced manufacturing techniques and technologies to furniture production, enabling efficient customization and mass customization.
- **Interior Design:** Disruptive innovation opportunity: Develop digital tools and software to help interior designers personalize and customize furniture for their clients, enhancing the overall design process.
- **E-commerce Retail:** Disruptive innovation opportunity: Create an online platform that offers customizable furniture options, providing customers with a seamless shopping experience and a wide range of design choices.

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