# Beer Can-Inspired Sneakers These Nike Shoes are Modeled After 'Steel Reserve' Beer Cans By David Ingram | Published 2015-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steel-reserve References: [solecollector](http://solecollector.com/news/nike-sb-dunk-high-steel-reserve/) & [thepremierstore](http://www.thepremierstore.com/footwear/nike-sb/dunk-high-pro-pid-28780) [Nike](https://www.trendhunter.com/trends/nike-sb-2) Skateboarding's latest release is a boozy homage to 'Steel Reserve' beer cans. The 'Dunk High Pro' shoe model has received a Steel Reserve makeover to resemble the look of the beer brand's drinking cans. The upper of the shoe features a shiny aluminium-like metallic silver color paired with black accents sitting on top of a bright red rubber sole. Besides resembling a beer can, these specialty shoes are also equipped to provide cushioning, comfort, traction and support while either skateboarding, or partaking in a few beverages. This design is actually not Nike Skateboarding's first foray into [alcohol-themed shoe designs](https://www.trendhunter.com/trends/cocacola-collection). Previously, the company remade this same shoe model in an all-over crinkled brown pattern resembling a brown liquor bottle bag. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-inspired Footwear:** The rise of alcohol-themed shoe designs presents an opportunity for brands to capitalize on creative partnerships and brand licensing deals. - **Brand-inspired Fashion:** The trend of fashion collections inspired by popular consumer brands is on the rise, providing unique marketing opportunities for companies looking to enter the fashion industry. - **Specialty Sneakers:** The market for specialty sneaker designs is growing, providing opportunities for companies to experiment with unique materials, shapes, and themes outside of traditional footwear design. ### Sectors Adopting This - **Beverage:** Beverage companies can explore licensing their brands to fashion and footwear companies to create unique, co-branded merchandise. - **Fashion and Apparel:** Fashion and apparel companies can consider partnering with popular beverage brands to create co-branded merchandise and capitalize on the growing trend of alcohol-inspired fashion. - **Athletic Footwear:** Athletic footwear companies can experiment with unique design materials and themes, such as alcohol-inspired footwear, to capture a growing market for specialty sneaker designs. ## Related on Trend Hunter - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Festive Crackled Low-Cut Sneakers](https://www.trendhunter.com/trends/dunk-low-halloween-1.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Blue-Accented Fiery Sneakers](https://www.trendhunter.com/trends/mystic-red-1.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md)