# Beer Flavor Mystery Promotions SRAS Debuted a New Mystery Flavor Contest with a $10,000 Prize By Grace Mahas | Published 2020-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/steel-reserve-alloy-serie References: [steelreservealloyseries](https://www.steelreservealloyseries.com/?f) Steel Reserve [Alloy](https://www.trendhunter.com/trends/yoose-alloy-mini) Series (SRAS) recently debuted a mysterious new promotion with a $10,000 prize. Fans can try to guess the brand's delicious new variant — simply find a [Mystery Flavor](https://www.trendhunter.com/trends/cap-crunchs-mystery-crunch) can and scan the QR code which will take you to SRASMystery.com, and submit your guess. Or, you can visit SRASMystery.com to enter your guess. For those that want a leg up on the competition, they can opt-in to receive three to five clues about the new flavor. Correct guesses will be entered to win the [$10,000 grand prize](https://www.trendhunter.com/trends/real-spirits-inside). Plus, all participants are also entered to win $500. From there, a winner from the pool of correct answers will get randomly selected to win the $10,000. The contest closes Saturday, October 31, and winners will be selected and notified by November 20. The Mystery flavor will be announced on November 13. Image Credit: Steel Reserve Alloy Series ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mystery Flavor Promotions:** Disruptive innovation opportunity: Implementing interactive and engaging promotions that involve consumer participation and guessing games. - **QR Code Campaigns:** Disruptive innovation opportunity: Using QR codes to drive online engagement and enhance the consumer experience for promotions and contests. - **Prize-based Competitions:** Disruptive innovation opportunity: Offering significant cash prizes to incentivize consumer participation and create buzz around new product variants or flavors. ### Where This Applies - **Beverage:** Disruptive innovation opportunity: Incorporating mystery flavors and engaging promotions to attract and retain consumers in the competitive beverage industry. - **Marketing and Advertising:** Disruptive innovation opportunity: Leveraging QR codes and interactive campaigns to create unique and memorable marketing experiences for brands and their target audiences. - **Consumer Goods:** Disruptive innovation opportunity: Utilizing prize-based competitions to generate excitement and anticipation among consumers, driving sales and brand loyalty for consumer goods companies. ## Related on Trend Hunter - [Mystery Flavor Hotlines](https://www.trendhunter.com/trends/99-brands.md) - [Mysterious Sports Drink Flavors](https://www.trendhunter.com/trends/gatorade-mystery-flavor.md) - [Mystery Milk Beverages](https://www.trendhunter.com/trends/mystery-flavour.md) - [Mystery Flavor Sweet Teas](https://www.trendhunter.com/trends/mystery-flavor-tea.md) - [Mysterious Cafe Drinks](https://www.trendhunter.com/trends/mystery-drink.md) - [Mystery Flavor Candy Sticks](https://www.trendhunter.com/trends/fun-dip.md) - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)