# Steaming Bus Shelter Ads McDonald's Ad Reveals Secret Message With Steam By Bianca | Published 2009-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/steaming-bus-shelter References: [directdaily](http://www.directdaily.com/?p=6629) & [cossette](http://www.cossette.com/www/default.php) Cossette Vancouver came up with a steaming bus shelter to entice bundled up Canadians to buy [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) coffee, an ingenious idea, especially in a cold and rainy city filled with avid java sippers. “A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's,” Directdaily details. Check out the video to see the McDonald's steaming bus shelter in action. **Implications** - Consumers are tired of traditional commercials due to their abundance in society; they now crave advertisements that are [interactive and shocking](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood), making them memorable. Companies can develop creative marketing campaigns to appeal to potential consumers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Utilizing interactive and shocking advertisements to make them memorable for consumers. - **Creative Marketing Campaigns:** Developing innovative marketing campaigns to appeal to potential consumers. - **Consumer Engagement:** Creating opportunities for consumers to actively engage with advertisements. ### Where This Applies - **Advertising:** Opportunities for advertising agencies and marketers to create interactive and memorable campaigns. - **Food and Beverage:** Inventive ways to market food and beverage products to consumers through interactive campaigns. - **Technology:** Development of technological solutions to enhance consumer engagement with advertisements. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md)