# Micro-Steamed Pet Foods ZIWI Peak's Steam & Dried Line is Made with an Innovative Two-Step Process By Laura McQuarrie | Published 2024-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/steam-dried-pet-food References: [petage](https://www.petage.com/ziwi-peak-steam-dried-nz-pet-food-manufacturer-releases-new-range-of-ultra-premium-foods/) & [ziwipets](https://ziwipets.com/collections/steam-dried)  ZIWI Peak's Steam & Dried pet food line for dogs and cats was introduced at the Global Pet Expo 2024 and it differentiates itself in the [minimally processed category](https://www.trendhunter.com/trends/vital-essentials). With these products, the company makes the most of Z-MicroSteam technology and [air-drying processes](https://www.trendhunter.com/trends/airdried-toppers) to lock in nutrients. With formulas containing up to 90% meat, organs, seafood and fish oils, these [high-protein products](https://www.trendhunter.com/trends/ethos-pet-brands) satisfy pet palates and provide the nutritional qualities that pet parents desire. ZIWI Peak Steam & Dried is said to have a light and crisp palatable texture with functional ingredients and targeted benefits for pet parents who want ingredients to provide digestive support and a healthy skin and coat. “ZIWI Peak Steam & Dried is a new alternative-to-raw, complete and balanced food that provides an entry-level into the ultra-premium category by providing premium nutrition, at a more accessible price for ZIWI consumers," said Suse Cassidy, GM of marketing and innovation at ZIWI. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 66% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Ultra-premium Pet Nutrition:** Leveraging Z-MicroSteam technology and air-drying processes for premium nutrition and improved palatability in pet foods. - **Functional Ingredient Formulas:** Innovative pet food formulas with targeted benefits such as digestive support and healthy skin and coat. - **Minimally Processed Pet Foods:** Meeting the demands of pet parents for minimally processed pet foods with high protein content and essential nutrients. ### Where This Applies - **Pet Food Manufacturing:** Opportunities for pet food manufacturers to incorporate advanced technology for improved nutritional quality and differentiated products. - **Pet Health and Wellness:** Creating new avenues within the pet health industry by offering functional pet food formulas that cater to specific health needs. - **Consumer Goods Retail:** Disruption potential in retail as brands introduce premium, minimally processed pet food options appealing to health-conscious pet owners. ## Related on Trend Hunter - [Minimally Processed Dog Foods](https://www.trendhunter.com/trends/coldpressed-dog-food.md) - [Shelf-Stable Raw Pet Foods](https://www.trendhunter.com/trends/red-dog-blue-kat.md) - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Gently Cooked Dog Foods](https://www.trendhunter.com/trends/gently-cooked-dog-food.md) - [Air-Dried Cat Foods](https://www.trendhunter.com/trends/redbarn.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md) - [High-Quality Frozen Pet Foods](https://www.trendhunter.com/trends/frozen-pet-food.md) - [Rehydrated Pet Foods](https://www.trendhunter.com/trends/soft-nibs.md)