# Effervescent Vapor Portraits Steam by Gem Fletcher Captures Quirkily Obstructed Photographs By Meghan Young | Published 2012-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/steam-by-gem-fletcher References: [behance.net](http://www.behance.net/gallery/Steam/3770330) & [davidryle](http://davidryle.com/) [Steam](https://www.trendhunter.com/trends/programmable-clothing) by Gem Fletcher, an art director at [Getty Images](https://www.trendhunter.com/trends/dove-reimagine-beauty) based in London, United Kingdom, is a photo series revolving around, well, steam. Focusing on the interaction between people and this effervescent vapor, the images conceal the portraits in subtle ways. Whether the steam is present on a pane of glass placed in front of the model like a window or shower door, or simply covers an item of their clothing like [their eyewear](https://www.trendhunter.com/trends/bouquet-collection-1), it is present in some way or form. Stepping in front of photographer David Ryle's lens, the models in Steam by Gem Fletcher all maintain stoic expressions, which lend a quirky quality to the crisp portrait series. Shot against pastel backdrops, they were outfitted in a simple wardrobe by stylist Natasha Freeman with hair and makeup by Ellie Tobin. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Effervescent Vapor Photography:** Opportunity to explore the visually captivating and mysterious qualities of steam in photography, creating unique and artistic portraits. - **Obstructed Portraits:** Creating portraits that incorporate subtle elements like steam as a way to add depth and intrigue to the images, challenging traditional notions of portrait photography. - **Quirky Photo Series:** Developing photo series that use steam as a creative element to bring a playful and whimsical touch to the portraits, appealing to a younger and more adventurous audience. ### Where This Applies - **Photography:** Opportunity for photographers to experiment with new techniques and concepts by incorporating steam as a unique and visually captivating element in their portraits. - **Fashion:** Exploring the use of steam as a creative accessory in fashion photography, adding an ethereal and dream-like quality to the images. - **Art:** Opportunity for visual artists to create steam-based installations or mixed media pieces, merging the boundaries between photography and sculpture. ## Related on Trend Hunter - [Striking Glass Portraits](https://www.trendhunter.com/trends/glass-portraits.md) - [Sleek Contemporary Humidifiers](https://www.trendhunter.com/trends/steamflow-humidifier.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Artful Custom Mirror Collections](https://www.trendhunter.com/trends/portraits-collection.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Calming Shower Steamers](https://www.trendhunter.com/trends/parrotfish.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Aesthetically Pleasing Artisanal Sets](https://www.trendhunter.com/trends/even-keel.md)