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# Sapphire-Encrusted Luxury Watches
MAD Paris Has Created a Stealth-Black Rolex Daytona

By Daniel Johnson | Published 2019-07-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stealthblack-rolex-daytona
References: [hypebeast](https://hypebeast.com/2019/7/mad-paris-rolex-daytona-black-sapphire-40mm-watch-release-information) & [mad-paris](https://www.mad-paris.com/en/)

[MAD](https://www.trendhunter.com/trends/fendi-and-mad-architects) Paris has released a stealth-black Rolex Daytona, which is 40mm and has bright blue detailing. The face of the watch has a black finish with blue features on the Rolex Crown, as well as the hands. The watch is powered by a 4130 movement system. Also included is a self-winding mechanics system, which is a certified Swiss chronograph created by Rolex -- indicated with MAD partis branding.

The stealth-black Rolex Daytona features a black diamond-like carbon coating (DLC) which has elements like increased corrosion resistance as well as a rigid exterior. The exterior coating provides the matte-black finish on the watch, this contrasts with the [bright sapphires](https://www.trendhunter.com/trends/tourbillon-skeleton-rainbow).

The watch is priced at $47,049 and is available from select retailers.

Image Credit: Browns

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 35% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Sapphire-encrusted Watches:** The trend of customizing high-end watches with sapphires and other precious stones is increasing, creating a market opportunity for high-end jewelers and luxury watch customization services.
- **Stealth Black Watches with Colored Detailing:** Designers have created a trend of bespoke stealth-black watches with pops of color, leading to innovation opportunities in watch design and customization for luxury brands as well as more affordable watch brands.
- **Innovations in DLC Coating for High-end Watches:** There is a growing trend in luxury watchmaking to employ diamond-like carbon coating, making watches more durable and resilient, suggesting opportunities for high-end watches and any industry that benefit from high-performance coating technology.

### Where This Applies

- **Luxury Watches:** High-end watchmakers can tap into the growing trend of customized, sapphire-encrusted, and DLC-coated watches to develop distinct and competitive models.
- **Luxury Jewelry:** High-end jewelers can incorporate trends in luxury watch customization to expand their offerings and reach new customers.
- **Coating Technology:** Innovations in diamond-like carbon and other high-performance coating technologies present opportunities for industries ranging from aerospace to automotive, and other areas where durability and resilience are significant factors.

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