# Stealthy Booze Dispensers The Beerbelly Lets You Take a Swig Wherever You Go (UPDATE) By Tisah Tucknott | Published 2009-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stealth-booze-dispensers-beerbelly References: [firebox](http://www.firebox.com/product/1388/The-Beerbelly#photos_h) We brought you The Beerbelly before, but here are some more pictures of the [sneaky booze dispensers](https://www.trendhunter.com/trends/schneaky-espresso-martini). This ingenious creation is a fake beer belly that holds beer or your [favorite liquor](https://www.trendhunter.com/trends/corkcicle-cool-flask). Save money during this recession by bringing your own booze to games, festivals and concerts. If you’re more into fitness, then fill the Beerbelly with water while you hike, jog or ski. This could be the perfect [Father's Day present](https://www.trendhunter.com/trends/beer-bows) for you last minute shoppers! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sneaky Beverage Dispensers:** Disruptive innovation opportunity: Develop discreet and portable beverage dispensers for on-the-go consumption. - **Personalized Alcohol Solutions:** Disruptive innovation opportunity: Create customizable products that allow individuals to bring their preferred alcoholic drinks to events and activities. - **Functional Fitness Accessories:** Disruptive innovation opportunity: Design multipurpose accessories, like the Beerbelly, that cater to both fitness enthusiasts and recreational drinkers. ### Where This Applies - **Alcohol Packaging and Distribution:** Disruptive innovation opportunity: Explore new packaging solutions and distribution methods that enable discrete and convenient on-the-go alcohol consumption. - **Sports and Entertainment Events:** Disruptive innovation opportunity: Develop products and services that enhance the personal enjoyment of beverages at sports games, festivals, and concerts. - **Fitness and Outdoor Recreation:** Disruptive innovation opportunity: Create accessories and gear that combine functionality with leisure activities, catering to diverse consumer needs. ## Related on Trend Hunter - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md) - [Festival-Friendly Hydration Packs](https://www.trendhunter.com/trends/festivalfriendly-hydration-pack.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md)