# 70s Band-Themed Streetwear Chinatown Market and Grateful Dead Channel the Steal Your Face Album By Amy Duong | Published 2020-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/steal-your-face References: [hypebeast](https://hypebeast.com/2020/11/chinatown-market-grateful-dead-2020-capsule-info) Chinatown Market works in collaboration with [Grateful Dead](https://www.trendhunter.com/trends/grateful-dead-wines) once again and this time, the duo draw inspiration directly from the Steal Your Face album cover. The album was originally launched back in 1971 and the primary focus is the skull emblem. The duo work together and infuse the iconic Smiley Face motif blended together with the skull to detail across a selection of [streetwear silhouettes](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour). This includes sweatpants, shorts, knitwear, hoodies, and more. The lifestyle items include a dog bowl, a key tray, keychain, sleeping bag, a mug, rounded out by a set of stickers. One of the most notable items of the [collaborative capsule](https://www.trendhunter.com/trends/black-market) is a hoodie. The base foundation features a light purple tie-dye print that is details with a graphic at the front. Image Credit: Chinatown Market ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 54% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collaborative Streetwear:** There is a growing trend of streetwear brands collaborating with iconic musicians or bands to create unique apparel collections. - **Nostalgic Fashion:** Fashion trends are embracing nostalgia, with 70s band-themed streetwear becoming popular among consumers. - **Iconic Album Art Interpretation:** Fashion brands are finding innovative ways to reinterpret and incorporate iconic album artwork into their clothing designs. ### Industries Being Reshaped - **Fashion & Apparel:** The fashion and apparel industry can tap into the collaborative streetwear trend by partnering with musicians to create limited-edition collections, attracting consumers seeking unique and nostalgic fashion. - **Music & Entertainment Merchandise:** The music and entertainment merchandise industry can leverage the popularity of nostalgic fashion by licensing album artwork to fashion brands for creative collaborations, offering fans unique products that blend music and fashion. - **Lifestyle Products:** The lifestyle products industry can explore opportunities to create and market merchandise inspired by iconic album artwork, extending brand partnerships beyond clothing and offering fans a variety of collectible and functional items. ## Related on Trend Hunter - [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md) - [Exclusive Camping Merch](https://www.trendhunter.com/trends/welcome-to-bear-country.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Nu Metal Brand Collaborations](https://www.trendhunter.com/trends/deftones-and-dickies.md) - [Collaborative Rock Band Merch](https://www.trendhunter.com/trends/the-rolling-stones-merch.md)