# WiFi-Stealing Campaigns Tim Live's 'Steal My WiFi' Enticed New Customers to Its Broadband Network By Laura McQuarrie | Published 2014-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/steal-my-wifi References: [adeevee](http://www.adeevee.com/2014/05/tim-live-steal-my-wifi-online-mobile/) & [livetim.tim.br](http://www.livetim.tim.com.br/) It's very rare that you get someone saying "Yes, please steal my WiFi," but this is exactly what TIM Live did in order to give people a taste of its new ultra broadband service. Some super powerful routers were set up and the WiFi networks were left open and password-less, with a name that literally said "Steal My WiFi." Upon connecting, people were able to take advantage of a high speed Internet connection for a limited time. After providing the option for free WiFi to 10,000 people in 26 condos, it was revealed that about 46% connected to the free WiFi network, with 26% of those people eventually turning into new TIM Live clients. Many [Internet Service providers](https://www.trendhunter.com/trends/heimobile) are often seen as sources of frustration, this one makes TIM Live absolutely golden. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Open Wifi Campaigns:** Creating campaigns that offer open WiFi networks to entice potential customers. - **Limited Time Free Wifi:** Offering free WiFi for a limited time period to attract new customers. - **Innovative Router Technology:** Developing powerful router technology to support high speed Internet connections for open WiFi networks. ### Industries Being Reshaped - **Telecom Industry:** Telecom companies can use open WiFi campaigns to attract new customers and increase market share. - **Retail Industry:** Retailers can offer limited time free WiFi to customers to increase foot traffic and sales. - **Hospitality Industry:** Hotels and restaurants can offer open WiFi networks to enhance customer experience and loyalty. ## Related on Trend Hunter - [Rage-Relieving Internet Tours](https://www.trendhunter.com/trends/rage-against-big-internet-tour.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Affordable Wi-Fi Networks](https://www.trendhunter.com/trends/affordable-wifi.md) - [Hyperconnected Townhouses](https://www.trendhunter.com/trends/house-of-fibre.md) - [Sponsored In-Flight Wi Fi Perks](https://www.trendhunter.com/trends/sponsored-in-flight-wi.md) - [Free Inflight Wi-Fi Perks](https://www.trendhunter.com/trends/free-inflight-wi.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Ultra-Speedy Internet Services](https://www.trendhunter.com/trends/sky-broadband-wifi-max.md)