# Fast Food Vacation Experiences Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation By Katherine Pendrill | Published 2016-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/steakcation References: [chewboom](http://www.chewboom.com/2016/10/06/taco-bell-partners-with-airbnb-for-the-ultimate-steakcation-experience/) & [airbnb](https://www.airbnb.ca/night-at/taco-bell-canada?locale=en) To celebrate the launch of its Steak Doubledilla, [Taco Bell Canada](https://www.trendhunter.com/trends/taco-bell-canada) teamed up with Airbnb to treat one lucky fan and three friends to a one-of-a-kind 'SteakCation.' On Monday, October 17, a Taco Bell in Chatham, Ontario, was transformed into the ultimate vacation destination complete with bunk beds, a sofa and a big screen TV. The winning fan and friends were invited to stay all night in the decked-out restaurant while watching movies, playing games and chowing down on plenty of [Steak Doubledillas](https://www.trendhunter.com/trends/steak-soft-taco). A [Taco Bell Butler](https://www.trendhunter.com/trends/taco-swap) was even on hand throughout the night to ensure the visitors had everything they needed. The SteakCation contest demonstrates how brands can offer once-in-a-lifetime experiences as a way to create more buzz around new products. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Brand Experience Vacations:** Offering unique and immersive experiences as a way to promote new products and generate buzz. - **Fun Food Tourism:** Creating fun and interactive food-related vacation experiences for consumers. - **Hospitality Partnerships:** Collaborating with hospitality companies to offer unique and memorable experiences for customers. ### Who This Affects Most - **Fast Food:** Fast food chains can partner with hospitality companies to offer unique vacation experiences to promote new menu items. - **Hospitality:** Hotels and resorts can collaborate with fast food chains to create fun and memorable food-related vacation experiences for their guests. - **Tourism:** Tourism industry can promote food tourism by collaborating with fast food chains to create unique and interactive vacation experiences. ## Related on Trend Hunter - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md) - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md) - [Cheese-Themed Retreats](https://www.trendhunter.com/trends/the-cheezit-escape.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Fan-Fueled Menu Hacks](https://www.trendhunter.com/trends/taco-bell-fan-style.md) - [Early Retirement Communities](https://www.trendhunter.com/trends/the-cantinas.md)