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# Customizable Steak Wraps
The New 'BOSS Wraps' Come with Two Portions of Marinated Steak

By Katherine Pendrill | Published 2015-10-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/steak-wraps
References: [tacobell](https://www.tacobell.com/food/new/fully-loaded-steak-boss-wrap) & [facebook](https://www.facebook.com/tacobell/photos_stream?ref=page_internal)

[Taco Bell](https://www.trendhunter.com/trends/steak-soft-taco) recently added a pair of succulent steak wraps to its menu. Although most people think that steak is limited to fancy steakhouses, Taco Bell is making the delicious dish available on-demand. The new 'BOSS Wraps' allow anyone to enjoy a delicious steak experience without the hefty price tag.

The new BOSS Wraps are available in two tasty flavors: Fully Loaded Steak or Steak and Potato. Both wraps comes with two portions of marinated steak, which has been grilled to perfection and seasoned with a piquant blend of garlic, chili pepper and black pepper. The steak wraps are fully customizable both online and in-stores, which means that customers can order a delicious wrap that fits their exact taste and preferences.

Along with the release of the BOSS wraps, Taco Bell is also running a new social media campaign that aims to show consumers how they can live a high-end lifestyle each and every day.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 46% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Fast-food Wraps:** Fast-food franchises should introduce custom-made options for their wraps and sandwiches.
- **Affordable Premium Ingredients:** Using premium ingredients such as marinated steak in fast-food chains will appeal to consumers on a budget.
- **Social Media Advertising Campaigns:** Social media campaigns can help businesses promote their brand and products effectively, reaching a wider audience.

### Where This Applies

- **Fast-food Industry:** Fast-food companies can differentiate themselves from competitors by offering customizable and premium ingredients.
- **Food Delivery Services:** Food delivery services can capitalize on the demand for customized fast-food by partnering with fast-food chains to offer customized options for customers.
- **Marketing and Advertising Industry:** Marketing and advertising companies can specialize in creating and running social media campaigns for fast-food franchises to promote their products and services.

## Related on Trend Hunter

- [Value-Driven Steak Tacos](https://www.trendhunter.com/trends/steak-soft-taco.md)
- [Spiced Steak QSR Wraps](https://www.trendhunter.com/trends/chipotle-steak-loaded-wrap.md)
- [Fire-Roasted Pepper Steak Quesadillas](https://www.trendhunter.com/trends/steak-poblano-rolled-quesadilla.md)
- [Grilled Steak Burritos](https://www.trendhunter.com/trends/bacon-grilled-cheese-burrito.md)
- [Grilled Mid-Day Wraps](https://www.trendhunter.com/trends/grilled-lunchwraps.md)
- [Spicy Steak Nacho Fries](https://www.trendhunter.com/trends/loaded-steak-jalapeo-nacho-fries.md)
- [Nacho-Flavor Burritos](https://www.trendhunter.com/trends/steak-nacho-fries-burrito.md)
- [Loaded Spiced Steak Fries](https://www.trendhunter.com/trends/taco-bell-7.md)
- [Creamy Spiced Steak-Topped Fries](https://www.trendhunter.com/trends/taco-bell-steak-white-hot-ranch-fries.md)