# Steakhouse Loungewear Sets Steak Wear by Outback Celebrates the Chain's Mouthwatering Dishes By Riley von Niessen | Published 2021-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/steak-wear-by-outback References: [outback](https://www.outback.com/) To help meat-lovers spruce up their loungewear wardrobes so that they can relax in style, [Outback Steakhouse](https://www.trendhunter.com/trends/outback-steakhouse-holiday-menu) launched Steak Wear by Outback—a line of sweat suits and pajamas that are covered in its delicious cuts of steaks and sides. Steak Wear by Outback spotlights three bold styles: Sizzlin’ Steak Sweats, Looking Like an Entrée, and The Bloom Suit. Each one features a different print that honors Outback's menu, with the first style boasting varying cuts of juicy steak, while Looking Like an Entrée features a collage to depict a whole Outback meal. The Bloom Suit meanwhile pays homage to the chain's ever-popular crispy Bloomin' Onion. Fans can enter to win one of the PJ sets through the Outback Steakhouse website when they order any dish. Image Credit: Outback Steakhouse ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food-themed Loungewear:** Other food chains or brands can create their own line of loungewear for die-hard fans to integrate their love for food and fashion. - **Branded Merchandise:** Companies can create branded merchandise aside from food products to expand their reach and create new revenue streams. - **Sweepstakes for Promotions:** Businesses can include sweepstakes and other promotions to drive traffic to their websites and increase customer engagement. ### Sectors Adopting This - **Fast Food:** Fast food chains can create their own line of branded merchandise, such as loungewear, to attract customers and increase brand engagement. - **Fashion:** Fashion brands can collaborate with food chains to create food-themed clothing lines to expand their product offerings. - **Marketing:** Marketing agencies can create unique and engaging promotions, such as sweepstakes, to increase brand awareness and customer engagement. ## Related on Trend Hunter - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md) - [QSR-Backed Sleepwear Sets](https://www.trendhunter.com/trends/peter-alexander-1.md) - [Asian-Inspired Beef Tenderloin Entrees](https://www.trendhunter.com/trends/sugar-steak.md) - [Festive Steakhouse Menus](https://www.trendhunter.com/trends/outback-steakhouse-holiday-menu.md) - [Branded Restaurant Plush Toys](https://www.trendhunter.com/trends/koala-on-a-walla.md) - [Hot Honey-Highlighting Menus](https://www.trendhunter.com/trends/sweet-heat-season-menu.md) - [Celebratory Throwback Restaurant Menus](https://www.trendhunter.com/trends/outback-steakhouse-boomerang-menu.md) - [Signature Smoked Steak Meals](https://www.trendhunter.com/trends/smoked-porterhouse.md) - [Ocean-Themed Restaurant Menus](https://www.trendhunter.com/trends/great-barrier-eats-menu.md)