# Smelly Billboards The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour By Michael Hines | Published 2010-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/steak-scented-billboard References: [gizmodo](http://gizmodo.com/5553576/the-steak) & [obswhatsinstore.blogspot](http://obswhatsinstore.blogspot.com/2010/06/scented-billboard-aims-to-lead-shoppers.html) If you love beef, then you'll love this steak-scented billboard. The billboard actually sprays beef flavoring in the air between the hours of 7 to 10am and 4 to 7pm. If you want to get a whiff of the steak-scented billboard, then you'll have to mosey on over to Mooresville, North Carolina. I've seen [smoking billboards](https://www.trendhunter.com/trends/burger-billboards) as a child, but never [scented billboards](https://www.trendhunter.com/trends/scented-billboards). Here's hoping that tasvertising catches on and becomes the next big thing in advertising. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Scented Billboards:** There is potential for the development of scented billboards as a disruptive innovation in the advertising industry. - **Tasvertising:** Tasvertising, which involves using scents to attract customers, could become a disruptive innovation in the advertising industry. - **Smell-based Advertising:** Smell-based advertising, such as steak-scented billboards, presents opportunities for disruptive innovation in the advertising industry. ### Industries Being Reshaped - **Advertising:** The advertising industry can explore and adopt scented billboards as a disruptive innovation to attract customers. - **Outdoor Advertising:** Outdoor advertising industry can leverage tasvertising to create more engaging and immersive experiences for their target audience. - **Food and Beverage:** The food and beverage industry can use smell-based advertising to entice customers and generate brand awareness in unique ways. ## Related on Trend Hunter - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md)