# Feminine Steak Boxes W Steak for Kids Appeals to Mothers Seeking High-Protein Meals By Laura McQuarrie | Published 2015-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/steak-for-kids References: [thedieline](http://www.thedieline.com/blog/2015/4/27/w-steak) & [behance.net](https://www.behance.net/gallery/25459739/W-Steak) Steak is most often branded to appeal to men, but with some market research, designer Tom Jueris discovered that in China, it's mainly mothers that purchase steak for kids. Since steak is considered to be a meal that's special and extremely good for a child's development, Jueris created a design for W Steak to highlight its numerous benefits. Promising [lots of protein](https://www.trendhunter.com/trends/warrior-kid), good taste and tons of nourishment for a child, the 'Growth Steak' in particular appeals to mothers who want to make sure their young ones are well-fed. Rather than adopting a [packaging design](https://www.trendhunter.com/trends/thoughtful-packaging) that's dark or black as many other meat products do, W Steak's high-end [frozen food boxes](https://www.trendhunter.com/trends/meatcrafters) feature a playful design in light colors and spots that mimic those that can be found on a cow. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Feminine Food Packaging:** Opportunity to design food packaging that appeals to women and mothers. - **Kid-focused Meal Planning:** Opportunity to create meals and products that highlight benefits for children's development. - **High-protein Meals for Kids:** Opportunity to develop meals and products that feature high levels of protein specifically for kids. ### Industries Being Reshaped - **Food Packaging Industry:** Opportunity to create new designs and packaging that appeal to different demographics. - **Frozen Food Industry:** Opportunity to create frozen meals that cater to children with nutritious and high protein ingredients. - **Children's Food Industry:** Opportunity to develop foods and meals that cater specifically to children's development needs. ## Related on Trend Hunter - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Expressive Meal Boxes](https://www.trendhunter.com/trends/blank-happy-meal.md) - [Seasonal Steak Sampler Gifts](https://www.trendhunter.com/trends/prime-steak-sampler-gift-box.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md)