# Romantic Food Pairing Ads A.1. Sauce Recaps the Up and Down Relationship Between Steak and Sauce By Laura McQuarrie | Published 2014-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/steak-and-sauce References: [brandingmagazine](http://www.brandingmagazine.com/2014/05/21/a-1-sauce-new-friend-requests/) & [kraftrecipes](http://www.kraftrecipes.com/recipes/dinner/a1-recipes.aspx) There are some things that are just meant to be together, like [steak and sauce](https://www.trendhunter.com/trends/national-advertising-campaign)—however, it's also said that all good things must come to an end, as proved by the [humorous](https://www.trendhunter.com/trends/endcondimenthoarding) 'New Friend Requests' by A.1. Sauce. The New Friend Requests video is set up as a story on social media, where Steak and Sauce are in a relationship. They make the best dinners together and seem like the perfect couple, until Pork comes into the picture. After accepting Pork as a friend on [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws), the floodgates are opened and Sauce starts to hang out with other meats like Salmon, Turkey and Lobster. Eventually, A.1. Steak Sauce changes its name to "A.1. Original Sauce," as it has in real life. Although Steak was sad for quite some time after their breakup, eventually Steak came back around and approved the change. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Food Pairing Ads:** Disruptive innovation opportunity lies in creating innovative and humorous ads that focus on the pairing of food items with sauces. - **Creative Storytelling in Ads:** Disruptive innovation opportunity lies in creating compelling stories for ads that can engage with the audience and evoke emotions. - **Branded Social Media Campaigns:** Disruptive innovation opportunity lies in creating interactive and engaging social media campaigns to showcase products in a unique and entertaining way. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for disruptive innovation lie in the creation of novel and interesting food and sauce pairings to engage customers. - **Marketing and Advertising:** Creating out-of-the-box marketing campaigns for food and beverage products can create disruptive innovation in the advertising industry. - **Social Media:** The increasing importance of social media platforms for promotion and engagement provides opportunities for disruptive innovation in advertising and marketing. ## Related on Trend Hunter - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Food Pairing Campaigns](https://www.trendhunter.com/trends/trigger-the-taste.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Stake-Inspired Noodle Dishes](https://www.trendhunter.com/trends/steak-stroganoff.md) - [Steakhouse-Style Butters](https://www.trendhunter.com/trends/a1-steakhouse-butter.md) - [Ketchup-Based Pasta Sauces](https://www.trendhunter.com/trends/ketchup-on-pasta.md) - [Meme-Inspired Sauces](https://www.trendhunter.com/trends/sauce-drops.md) - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md)