# Steak-Inspired Dating Shows Morrisons' Steak & Date Measures Compatibility in Steak Preferences By Laura McQuarrie | Published 2026-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/steak-and-date References: [creative.salon](https://creative.salon/articles/work/morrisons-steak-date-leo-uk) & [morrisons-corporate](https://www.morrisons-corporate.com/media-centre/corporate-news/morrisons-fires-up-romance-with-sizzling-super-steak-saturday-deal/)  At a time when health-conscious consumers are actively building meals around quality proteins, Morrisons enticed shoppers to visit its butchers' counters with a Super Steak Saturday offer and the Steak & Date series. Super Steak Saturday, exclusively available for More Card customers, was born out of research that found steak is a favorite Valentine’s Day dish, and close to 27% of Brits planned to celebrate the occasion with a juicy cut. To help people make confident choices and pick up cooking tips in-store, Morrisons came up with a fresh take on dating shows. Steak & Date, starring creators AngryGinge and Grime Gran, can be watched on [Morrisons'](https://www.trendhunter.com/trends/market-street-halloween-pizza) [Instagram](https://www.trendhunter.com/trends/knorr-x-tinder) and [TikTok](https://www.trendhunter.com/trends/dream-date-a-sip-at-love), showing one creator enjoying a date over a Morrisons steak, and the other coaching and reacting in real time. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 48% | Activity: 51% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Protein-centric Meal Marketing:** Platforms and campaigns centered on high-quality proteins that link consumer dietary preferences with targeted promotional timing around occasions like Valentine’s Day. - **Content-driven Retail Experiences:** A blending of short-form social video and in-store touchpoints that reimagines shopping as an entertainment-first experience tied to product education. - **Social-first Food Pairing Entertainment:** Creator-led formats that pair tasting, coaching, and reaction content to turn culinary choices into shareable compatibility narratives. ### Where This Applies - **Retail Grocery:** Personalized loyalty programs and experiential in-store activations that use behavioral data to drive premium-protein sales and higher basket value. - **Food Media and Entertainment:** Short-form creator content and branded series that monetize product placement and viewer engagement through native commerce integrations. - **Dating and Social Platforms:** Niche matchmaking experiences that surface compatibility based on lifestyle and culinary preferences, creating new sponsored content and partnership revenue streams. ## Related on Trend Hunter - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Sunscreen Rom-Com Campaigns](https://www.trendhunter.com/trends/the-one-under-the-sun.md) - [Reality Dating Show Wines](https://www.trendhunter.com/trends/love-is-wine.md) - [Reality Show-Inspired Games](https://www.trendhunter.com/trends/love-is-blind-game.md) - [Dedicated Dating Show Channels](https://www.trendhunter.com/trends/mafs-live.md) - [TV Celeb-Backed Balm Ads](https://www.trendhunter.com/trends/meltaway-cleansing-balm.md) - [Timeless Urban Collections](https://www.trendhunter.com/trends/mollymae-edit.md) - [Streaming Series Games](https://www.trendhunter.com/trends/netflix-stories.md) - [Match-Increasing Dating Features](https://www.trendhunter.com/trends/facebook-dating-1.md)