# Colorful Contraception Ads This STD Campaign Uses Phrases Spelled Out in Unwrapped Condoms By Ady Floyd | Published 2016-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/std-campaign References: [adweek](http://www.adweek.com/adfreak/unwrapped-condoms-spell-out-headlines-these-std-awareness-ads-169862) & [getcheckedomaha](http://getcheckedomaha.com/stds-in-omaha/) These highly creative ads were designed by Serve Media in order to promote the Women's Fund of Omaha's STD campaign. The design team created images that display sensual words, which have been spelled out it unwrapped (and unused) condoms. The [condom typography](https://www.trendhunter.com/trends/manforce-condoms) is colorful, which makes it eye-catching and engaging. Its imagery also connects the STD campaign's highlighted issue directly to a solution. For example, one of the posters displays the word 'Love' spelled out with purple, pink and yellow condoms. Below the word, another phrase reads "is more beautiful without a herpes breakout." The campaign is a great way to draw in viewers thanks to its [creative use of condom wrappers](https://www.trendhunter.com/trends/durex-afterglow-campaign) and familiar typography. It also presents a meaningful message that the organization hopes will encourage teenagers to visit getcheckedomaha.com in order to stay informed about sexually transmitted diseases. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 71% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Creative Advertising:** Opportunity for businesses to utilize unconventional and eye-catching methods to promote their campaigns. - **Visual Engagement:** The use of vibrant and visually appealing images to capture and maintain the attention of the target audience. - **Health Education:** The promotion of awareness and information related to sexually transmitted diseases, providing an opportunity for businesses to develop educational resources. ### Sectors Adopting This - **Advertising and Marketing:** The use of creative advertising techniques to attract and engage consumers in promoting various campaigns. - **Graphic Design:** The creation of visually striking and innovative designs to communicate messages effectively in campaigns and advertisements. - **Healthcare and Wellness:** The development of educational programs and resources to promote awareness and prevention of sexually transmitted diseases. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)