# Social Distancing Campaigns Zulu Alpha Kilo Debuted a COVID-19 Awareness Program Called #STAYHOME By Grace Mahas | Published 2020-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stayhome References: [zulualphakilo](https://www.zulualphakilo.com/) & [youtube](https://www.youtube.com/watch?v=LMfq02pb4-c#action=share) In an effort to prevent the spread of COVID-19, creative agency [Zulu Alpha Kilo](https://www.trendhunter.com/trends/where-escape-begins) launched a [COVID-19 awareness campaign](https://www.trendhunter.com/trends/public-education-campaign), dubbed #STAYHOME that asks citizens to *Rethink Social Visits Please (RSVP).* As part of the campaign, the agency launched a patriotic video online and on television that demonstrates the #STAYHOME concept. It consists of a modified Canadian flag with the image of a house in place of the signature maple leaf. In addition to the [Canadian social distancing flag](https://www.trendhunter.com/trends/the-hacksmith), the agency also launched a modified #STAYHOME American flag and a modified Fleur-de-lis image. Zulu Alpha Kilo announced the #STAYHOME flags are free for anyone to use and can be downloaded from the brand's website. Image Credit: Zulu Alpha Kilo ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 50% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Social Distancing Flags:** Creating physical representations of social distancing messages can be a powerful awareness tool for the public. - **Patriotic COVID-19 Campaigns:** Combining COVID-19 messaging with patriotic imagery can help encourage citizens to comply with safety measures. - **Downloadable Awareness Materials:** Offering free, downloadable materials related to social distancing can help increase their reach and effectiveness. ### Sectors Adopting This - **Marketing and Advertising:** Agencies can leverage their creativity to design powerful messaging and imagery that promotes social distancing. - **Printing and Manufacturing:** Creating physical materials like flags can be a new revenue stream for printing and manufacturing companies. - **Public Health and Safety:** Collaboration between creative agencies and public health organizations can lead to more effective awareness campaigns. ## Related on Trend Hunter - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Canadian-Made CPG Brand Campaigns](https://www.trendhunter.com/trends/made-by-canadians-for-canadians.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Social Distancing Measurement Tools](https://www.trendhunter.com/trends/the-social-stick.md) - [Stuttering Awareness Initiatives](https://www.trendhunter.com/trends/the-canadian-stuttering-association.md)