# Monstrous Marshmallow Masks The Stay Puft Ski Mask Will Bring Bill Murray out of Retirement By Michael Hines | Published 2011-01-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stay-puft-ski-mask References: [technabob](http://technabob.com/blog/2011/01/03/stay-puft-ski-mask/) & [80stees](http://www.80stees.com/products/Stay-Puft-Marshmallow-Man-Ski-Mask.asp) This winter stay warm on the slopes and look like an 80s icon with the Stay Puft Ski Mask. This [ski mask](https://www.trendhunter.com/trends/beanie-helmet) is modeled after the infamous [marshmallow monster](https://www.trendhunter.com/trends/williams-sonoma) of the same name from the [comedy classic Ghostbusters](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-costumes). While the Stay Puft Ski Mask won’t turn you into a massive marshmallow, it will keep your face warm on the slopes and may also lead to impromptu singing sessions of the “Ghostbusters” theme song. Who you gonna call? ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Ski Masks:** Creating ski masks modeled after iconic 80s characters and movies is a new trend that could attract nostalgic consumers. - **Novelty Winter Accessories:** Designing unique and creative winter accessories like the Stay Puft Ski Mask is a trend that could gain popularity, especially among younger demographics. - **Pop Culture-inspired Winter Gear:** Integrating references to popular movies and characters into winter gear, like the Stay Puft Ski Mask, is a trend that could create buzz and appeal to fans. ### Where This Applies - **Winter Sports and Athletics:** Incorporating pop culture references and retro designs into winter gear like ski masks is an opportunity for winter sports and athletics brands to attract a younger and broader audience. - **Fashion:** Designing unique and creative winter accessories like the Stay Puft Ski Mask is a potential opportunity for fashion brands to create bold and playful products that stand out from the typical winter gear. - **Entertainment and Licensing:** Collaborating with winter gear and fashion brands to create pop culture-inspired products like the Stay Puft Ski Mask is an opportunity for entertainment and licensing companies to expand their product lines and reach new audiences. ## Related on Trend Hunter - [Marshmallow-Inspired Puffer Jackets](https://www.trendhunter.com/trends/marshmallowinspired-puffer-jackets.md) - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md) - [Comedic Sci-Fi Sneakers](https://www.trendhunter.com/trends/fun-ghostbusters-sneakers.md) - [Marshmallow-Inspired Pillows](https://www.trendhunter.com/trends/marshmallow-pillow.md) - [Ghostly Cinematic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection.md) - [Ghost Show-Themed Coffees](https://www.trendhunter.com/trends/pop-culture-coffee.md) - [Retro Night Vision Goggles](https://www.trendhunter.com/trends/jurassic-park-goggles.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Ghost Hunter Cosplay Gear](https://www.trendhunter.com/trends/haslab-ghostbusters-plasma-series-spengler-proton-pack.md)