# Rousing Desserts The Stay Puft Caffeinated Marshmallows Keep You Deliciously Awake By Meghan Young | Published 2010-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stay-puft-caffeinated-marshmallows References: [uncrate](http://www.uncrate.com/men/culture/food/stay-puft-caffeinated-marshmallows/) & [thinkgeek](http://www.thinkgeek.com/caffeine/candy/e59b/) If you're not a coffee person but have a sweet tooth, then the Stay Puft Caffeinated Marshmallows are for you. Don't be deceived by its cutely retro packaging -- it offers a delicious new way to wake you up in times of need. Sold for $20 a pack, the Stay Puft Caffeinated Marshmallows "feature over 100mg of caffeine apiece, and come in a collectible, rubbery box," according to Uncrate. This is perfect for those upcoming late-night study sessions. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Caffeinated Treats:** The trend of introducing caffeine in unconventional food and beverage products presents disruptive innovation opportunities for the food industry. - **Retro Packaging:** The resurgence of retro packaging designs opens up disruptive innovation opportunities for companies looking to revamp their branding and attract nostalgic consumers. - **Functional Snacking:** The growing demand for food products that offer functional benefits such as increased energy provides disruptive innovation opportunities for the snack industry. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the development of more caffeinated treats to cater to consumers' desire for unique and functional snacking options. - **Packaging:** The packaging industry can capitalize on the trend of retro designs to create eye-catching packaging solutions that appeal to consumers' nostalgia and enhance brand identity. - **Snack:** The snack industry can leverage the demand for functional snacking by introducing more products that provide a convenient and energizing alternative to traditional snacks. ## Related on Trend Hunter - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md) - [Marshmallow-Inspired Pillows](https://www.trendhunter.com/trends/marshmallow-pillow.md) - [Toasted Marshmallow-Flavored Coffees](https://www.trendhunter.com/trends/marshmallowflavored-coffee.md) - [Snackable Caffeinated Donuts](https://www.trendhunter.com/trends/hostess-boost-jumbo-donettes.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Plant-Powered Caffeinated Snack Bars](https://www.trendhunter.com/trends/caffeinated-snack-bar.md)