# Present-Reminding Timepieces The NOW Watch Doesn't Tell Time To Encourage People to Stay Present By M | Published 2016-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stay-present References: [mentalfloss](http://mentalfloss.com/article/85761/watch-reminds-you-time-meaningless) & [lostateminor](http://www.lostateminor.com/2016/09/02/a-watch-that-doesnt-tell-time-reminds-you-to-live-in-the-moment/) For individuals that feel as though they lack awareness of the current moment the NOW watch is specially designed to help encourage wearers to stay present. This is done by offering a time face that doesn't actually tell the time. Instead, the face simply reads the word "NOW" as a way to encourage people to think about the present moment more. It can be hard to [stay focused on the present moment](https://www.trendhunter.com/trends/presence-tracker) when engagements, meetings and to-do lists quickly pile up. The NOW watch offers a subversive reminder that encourages wearers to question why they are so focused on the future and what they could be doing instead to bring more awareness to the present. The timepieces are elegant with [leather wristbands and metallic rims](https://www.trendhunter.com/trends/minimal-watch-concept). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Presence Awareness:** The NOW watch encourages wearers to stay present by displaying the word 'NOW' instead of the time. - **Subversive Timekeeping:** The NOW watch disrupts traditional timekeeping by providing a time face that doesn't actually tell the time. - **Mindfulness Reminder:** The NOW watch serves as a reminder to be mindful of the present moment and question the focus on the future. ### Sectors Adopting This - **Fashion Accessories:** The NOW watch introduces a unique and stylish approach to wristwatches, appealing to fashion-forward consumers. - **Wellness and Self-care:** The NOW watch aligns with the growing trend of mindfulness and encourages wearers to prioritize their mental well-being. - **Personal Development:** The NOW watch provides a tool for individuals seeking to improve their ability to stay present and practice mindfulness in their daily lives. ## Related on Trend Hunter - [Meditative Vibrating Timepieces](https://www.trendhunter.com/trends/stund-watch.md) - [Stress-Reducing Screenless Watches](https://www.trendhunter.com/trends/nowatch.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [AI Wellness Companions](https://www.trendhunter.com/trends/nowatch-insights.md) - [Time Awareness Tools](https://www.trendhunter.com/trends/presence-tracker.md) - [Focus-Forward Timers](https://www.trendhunter.com/trends/meti-device.md) - [Distraction-Free Meditation Clocks](https://www.trendhunter.com/trends/meditation-clock.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md)