# Long-Lasting Affordable Lipsticks Rimmel London's New Stay Matte Lipsticks Wont Budge for 12 Hours By Riley von Niessen | Published 2017-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stay-matte References: [popsugar](https://www.popsugar.com/beauty/Rimmel-London-Stay-Matte-Liquid-Lip-Colour-Review-43495800) & [global.ulta](http://global.ulta.com/stay-matte-liquid-lip-colour?productId=xlsImpprod16021119&irgwc=1&AID=165159&PID=57486&CID=af_165159_57486_) Consumers who've tried [shine-free liquid lipsticks](https://www.trendhunter.com/trends/matte-lip-tint) know that finding a formula that's truly long-lasting and also comfortable can be incredibly difficult, however it's reported that Rimmel London's new Stay Matte Liquid Lip Colors are the perfect solution. The products come in a vast variety of shades, with everything from rosy neutrals to deep violets available. Other shades like bright fuchsia, red, blue, and black are also available -- making the Stay Matte Liquid Lip colors great for all consumers who are looking to add a [pop of color](https://www.trendhunter.com/trends/smashbox-canada) to their looks. The new line is set to launch officially in July, however [Ulta Beauty](https://www.trendhunter.com/trends/fruit-fetish-lip-oil) is hosting an online pop-up sale in May to get the products out to eager consumers who are looking to try them out. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Liquid Lipsticks:** Opportunity for developing lipsticks that combine long-lasting wear with comfort. - **Vast Variety of Lipstick Shades:** Opportunity for expanding lipstick lines with diverse and unique shades. - **Online Pop-up Sales:** Opportunity for implementing online pop-up sales to create excitement and early adoption of new products. ### Sectors Adopting This - **Cosmetics:** Opportunity for cosmetic companies to innovate in the lipstick category. - **Beauty Retail:** Opportunity for beauty retailers to host online pop-up sales events and exclusive launches. - **E-commerce:** Opportunity for e-commerce platforms to showcase and sell new beauty products through online pop-up sales. ## Related on Trend Hunter - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Transfer-Proof Pigmented Lipsticks](https://www.trendhunter.com/trends/power-pout.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Plush Cosmetic Innovations](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md)