# Grim Fashion Photogaphy Pilar Castro Evensen's 'Stay in the Dark' Series is Dramatic By Meghan Young | Published 2011-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stay-in-the-dark References: [behance.net](http://www.behance.net/gallery/stayinthedark/895952) & [nebulaskin](http://www.nebulaskin.com) There's something dramatically beautiful about the 'Stay in the Dark' photo series. In a strange way, it reminds me of a [silent film](https://www.trendhunter.com/trends/il-pranzo-campaign), but with a contemporary spin. Photographed and post-produced by Pilar Castro Evensen, the 'Stay in the Dark' photo series is stunningly statuesque. It showcases a a great eye for composition and [lighting](https://www.trendhunter.com/trends/sculptural-lighting-design), not to mention model direction. I particularly like the [hair and makeup](https://www.trendhunter.com/trends/eva-green), which was done by Margarita Nilo. Enjoy the gallery above. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dramatic Fashion Photography:** Disruptive innovation opportunity: Explore new ways to create visually striking and emotionally captivating fashion photography through innovative lighting, composition, and styling. - **Contemporary Silent Film Aesthetic:** Disruptive innovation opportunity: Merge elements of silent film aesthetics with modern fashion photography to create a unique and nostalgic visual experience. - **Collaborative Fashion Photography:** Disruptive innovation opportunity: Foster collaboration between photographers, models, makeup artists, and stylists to create cohesive and impactful fashion photography projects. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Introduce technological advancements, such as AI image processing and virtual reality, to enhance the fashion photography industry. - **Art Direction:** Disruptive innovation opportunity: Incorporate innovative art direction techniques, such as unconventional set designs and storytelling, to push the boundaries of fashion photography. - **Beauty and Makeup Industry:** Disruptive innovation opportunity: Develop new makeup and hairstyling trends that complement and enhance dramatic fashion photography, catering to the needs of photographers and models. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Volcanic Rock Light Collections](https://www.trendhunter.com/trends/meta-parallel-black-collection.md) - [All-Dark Marketing Campaigns](https://www.trendhunter.com/trends/darkest-campaign-yet.md)