# Waterproof Performance Denim Dish & DU/ER's 'Stay Dry' Denim Repels Spills, Stains and Wet Weather By Laura McQuarrie | Published 2016-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stay-dry References: [dishandduer](https://dishandduer.com/product/stay-dry-indigo-slim-fit/) Dish & DU/ER recently launched an innovative collection of [waterproof 'STAY DRY' denim](https://www.trendhunter.com/trends/yoga-jeans-2025) in response to the "unpredictableness of west coast weather." The collection includes styles in different colors and silhouettes that masquerade as ordinary denim trousers, yet each contains [high-performance features](https://www.trendhunter.com/trends/vollebak-carbon-fibre-dyneema-pants) to protect its wearer from spills, stains, dirt, oil as well as unfavorable weather conditions such as extreme wetness. Rainshield is the technology that Dish & DU/ER uses to give this denim collection its [water-repelling properties](https://www.trendhunter.com/trends/tindall-rain-jacket) in the form of an environmentally friendly and biodegradable application. Just like any other product that acts as a water repellant, these unique pairs of pants simply have droplets of water bounce off of their surface. On top of this, the design includes other thoughtful design features, such as an invisible seat suggest, which means that activities like cycling are not inhibited by restrictive and uncomfortably placed seams. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Waterproof Denim:** Opportunity to develop waterproof denim products that protect the wearer from stains and unfavorable weather conditions. - **Eco-friendly Waterproofing Technology:** Opportunity to invest in eco-friendly waterproofing technologies like Dish & DU/ER's Rainshield for a more sustainable product. - **Innovative Clothing Design:** Opportunity to create more thoughtful clothing designs, such as seamless seat suggestions, that allow for greater comfort and flexibility during physical activity. ### Where This Applies - **Fashion:** Opportunity for the fashion industry to incorporate waterproof denim and other high-performance features into everyday clothing for greater convenience. - **Outdoor Gear:** Opportunity for the outdoor gear industry to incorporate eco-friendly waterproofing technologies into their products for a more sustainable and effective product. - **Athletic Wear:** Opportunity for the athletic wear industry to create more innovative and thoughtful designs that cater to physical activity and promote greater comfort for athletes. ## Related on Trend Hunter - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Durable Cotton-Enhancing Products](https://www.trendhunter.com/trends/cottonworks.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Water-Repellent Weekend Travel Pants](https://www.trendhunter.com/trends/72hour-merino-travel-pant.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Adaptable Adventure-Proof Pants](https://www.trendhunter.com/trends/100-year-pants-v2.md) - [Durable All-Purpose Lifestyle Denim](https://www.trendhunter.com/trends/denim-001.md)