# Budge-Proof Tubing Mascaras Stila's Stay All Day Mascara Has a Double-Material Curved Brush By Laura McQuarrie | Published 2021-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stay-all-day-mascara References: [allure](https://www.allure.com/gallery/best-new-makeup-products-april-2021) & [stilacosmetics](https://stilacosmetics.com/collections/mascara/products/stay-all-day-reg-mascara) Fans of [Stila's](https://www.trendhunter.com/trends/stila-cosmetics) Stay All Day Liner will appreciate similar features in the brand's companion Stay All Day Mascara, which boasts a unique curved applicator. The double-material curved mascara applicator has shorter nylon bristles on one side and longer, molded plastic bristles on the other, so that a natural lift and volume can be achieved. The tubing mascara combines a blend of waxes and it boasts staying power, as it delivers 12 hours of wear time without flaking or smudging. After choosing to create a natural lash lift or maximum volume, wearers will find that removing the tubing mascara only requires warm water. The two-in-one mascara helps to offer more versatility and control, all thanks to the [unique applicator](https://www.trendhunter.com/trends/innovative-mascara-applicator). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 11% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Tubing Mascaras:** Creating mascaras with a unique applicator and blend of waxes for an easily achievable natural lift and maximum volume. - **Water-removable Makeup:** Developing makeup products that only require warm water for removal, making it more convenient for users. - **Long-lasting Makeup:** Creating makeup products with a blend of materials that ensures long-lasting wear without smudging or flaking. ### Where This Applies - **Beauty Industry:** The beauty industry can benefit by creating more long-lasting, water-removable makeup products that come with unique applicators for achieving various lash looks. - **Consumer Goods Industry:** The consumer goods industry can innovate by developing more convenient makeup products that don't require harsh chemicals for removal. - **Retail Industry:** The retail industry can leverage the popularity of tubing mascaras and stocking more varieties with unique applicators. ## Related on Trend Hunter - [Tubing Brow Gels](https://www.trendhunter.com/trends/tubing-brow-gel.md) - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md)