# '80s Workout-Inspired Shoes New Balance and StAUD Drop the 'Classic Then, Classic Now' Collection By Niko Pajkovic | Published 2021-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/staud References: [modern-notoriety](https://www.modern-notoriety.com/staud-new-balance-classic-then-classic-now-574-57-40-fall-2021-collection-release-date/) & [newbalance](https://www.newbalance.ca/) Continuing their [multi-year partnership](https://www.trendhunter.com/trends/staud-sport-1), New Balance and STAUD have unveiled their third collaborative sneaker collection: the 'Classic Then, Classic Now' Fall 2021 collection. The colorful collection includes new versions of the '[New Balance 574](https://www.trendhunter.com/trends/740-sneaker)' and the 'New Balance 57/40.' The old-school '574' is delivered in a combination of nylon, leather, and suede materials, while the '57/40' comes dressed in rubber, nylon, and a translucent material on the toebox. Both models present a neutral-toned base with [vibrant, primary colors](https://www.trendhunter.com/trends/cyber-jade) throughout. According to the company, the designs for the shoes draw inspiration from '80s workout culture, where bold colors and eye-catching footwear were the norm. The new collection is set to launch on October 26 on both brands' online stores. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **'80s Workout Culture-inspired Shoes:** The popularity of retro-inspired fashion creates an opportunity for footwear brands to introduce new designs inspired by a specific era. - **Collaborative Sneaker Collections:** Partnerships between fashion and sneaker brands continue to provide a space for creativity and innovation in the footwear industry. - **Bold Color Use in Sneaker Designs:** The use of eye-catching color combinations in sneaker designs can be leveraged as a competitive edge for brands in the market. ### Industries Being Reshaped - **Footwear:** Footwear brands can capitalize on the popularity of retro styles and collaborations to create unique products that appeal to consumers. - **Fashion:** Collaborations between fashion and sneaker brands can lead to new and exciting products that draw in customers from both industries. - **Sports Equipment:** The use of bold colors and eye-catching designs in sneakers can be utilized by sports equipment brands to create unique and stylish products for athletes. ## Related on Trend Hunter - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Vibrant Sportswear Lines](https://www.trendhunter.com/trends/made-in-usa-season-3.md) - [Collaborative 90s-Era Sneakers](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Refined French Sneakers](https://www.trendhunter.com/trends/sezane-x-new-balance.md) - [Collaborative Mixed-Material Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-11.md) - [Reinvented Retro Running Shoes](https://www.trendhunter.com/trends/new-balance-1000-3.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md)