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# Stiff Stoic Battles
Russian City Sochi Hosts Statue-Standing Competition

By Luisa Amanda Gomes | Published 2010-05-16 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/statue-standing-competition
References: [englishrussia](http://englishrussia.com/index.php/2009/05/04/russian-living-statues-contest/?f=2l) & [trinixy.ru](http://trinixy.ru/)

The Russian city of Sochi hosts a regular statue standing competition that could only be described as epic. The contest is comprised of living statues vying for sightseers' attention (and money).

There is no actual prize in this competition, but participants see who can be more interactive and eye-catching to attract interest. I think I'll put my money on the blue little girl with the pigtails and the pooch.

**Implications** - Although, it really is hard to pick just one statue from this competition. Try looking through the collection of photos and selecting your favorite -- I assure you it is no easy task!

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 39% | Activity: 5% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Interactive Living Statues:** Opportunity for businesses to develop interactive living statues that engage sightseers and attract attention.
- **Statue-standing Competitions:** The emergence of statue-standing competitions as a unique form of entertainment, creating opportunities for event organizers and sponsors.
- **Visual Sensory Experiences:** Growing demand for immersive visual experiences that capture the attention of audiences, providing opportunities for artists, performers, and technology developers.

### Who This Affects Most

- **Entertainment:** The entertainment industry can explore new forms of interactive performances and events to captivate audiences.
- **Art and Sculpture:** Opportunities for artists and sculptors to create engaging and interactive statues for public spaces, events, and attractions.
- **Tourism and Hospitality:** The tourism and hospitality industries can leverage statue-standing competitions as unique attractions that draw visitors and boost local economies.

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