# Cubical Stationery Shops Kyvos Plays Up Its Cube-Inspired Branding with Interior Design By Laura McQuarrie | Published 2015-07-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stationery-shop References: [retaildesignblog.net](http://retaildesignblog.net/2015/07/07/kyvos-stationery-shop-by-lefteris-tsikandilakis-heraklion-greece/) & [tsikandilakis.gr](http://www.tsikandilakis.gr/) Although it would have been easy for the vast array of products to take over the Kyvos Stationery Shop in Greece, when creating the [retail design](https://www.trendhunter.com/trends/d142) for this interior, Lefteris Tsikandilakis was careful to make sure the brand's identity stood out most. As a brand that uses a red cube in its branding, this shape is repeated throughout the shop in signage, [display units](https://www.trendhunter.com/trends/espacio-gdl-store), lighting and counter space. By keeping all products displayed on the walls of the interior space, ample walking space is created in the [small store](https://www.trendhunter.com/trends/white-is-good-shop). From the street, the use of two large floor-to-ceiling windows makes it easy to see nearly all of the merchandise in the space, so that no advertising is needed after hours to describe the contents of the store. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Cube-inspired Branding:** A trend towards using uniquely-shaped branding and design elements that stand out to consumers. - **Minimalist Interior Design:** A trend towards using minimal and simple interior design to highlight the products or brand identity. - **Window Displays:** A trend towards creating striking window displays that allow customers to see the products and store layout from outside. ### Who This Affects Most - **Stationery Retail:** The stationery industry can create more unique and visually striking store designs to appeal to consumers. - **Interior Design:** The interior design industry can find innovative ways to highlight a brand's identity and products, even in small spaces. - **Visual Merchandising:** The retail industry can focus on creating engaging and visually interesting displays to attract customers and create a memorable shopping experience. ## Related on Trend Hunter - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md)