# Clothes Made of Labels Suzumi Noda Statement Couture By Going Like Sixty | Published 2008-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/statement-couture-labels-are-the-clothes-from-suzumi-noda References: [homepage.mac](http://homepage.mac.com/xanthin/html/label/pink.html) Suzumi Noda wants the world to stop being a slave to fashion labels. She says on her website that these are “doll binding clothes” meaning that the labels have no meaning, it is the person wearing the clothes that makes them fashionable To [make a real statement](https://www.trendhunter.com/trends/auteur-studios-fall-2025), Noda stitches together [real fashion and brand labels](https://www.trendhunter.com/trends/regalo-studios) to create pieces of clothes. By wearing clothes simply because of the label is “binding” in the manner of [Barbie](https://www.trendhunter.com/trends/barbie-professions-collection) dolls, and by wearing these clothes, a person enters “closed clothes.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 56% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Anti-label Fashion:** Opportunities for designers to create clothing that subverts the traditional emphasis on branding and labels. - **Upcycling:** The practice of repurposing materials such as clothing labels can create environmentally sustainable fashion. - **Celebration of Individuality:** The trend towards clothing that celebrates unique personal style rather than conforming to fashion norms. ### Industries Being Reshaped - **Fashion Design:** Designers can create clothing by repurposing materials and subverting traditional labeling. - **Sustainable Fashion:** Upcycling and reducing the reliance on new materials can drive sustainable innovation. - **Marketing and Branding:** By highlighting the trend towards individuality, companies can subvert traditional notions of branding and tap into the desire for personal expression. ## Related on Trend Hunter - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md)