# Statement Bread 'Live Soft Die Old' Artistic Dough Messages By Jeph Gurecka By Cowbag | Published 2009-04-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/statement-bread-art-live-soft-die-old-from-jeph-gurecka References: [jephgurecka](http://www.jephgurecka.com) These pieces of [bread art](https://www.trendhunter.com/trends/character-bread) from Jeph Gurecka are very unusual and I am unsure if they should be classified as culinary art, or simply art in their own right. They are made from a [traditional dough recipe](https://www.trendhunter.com/trends/unsliced-boule) and then coated in resin to ensure longevity. I love the messages that comes on these lumps of dough, such as "Live Soft Die Old" and "If Only I Felt Now What I Felt Then”. Writing up these pieces, I also wanted to include these two pretty awesome portraits the artist did of his girlfriend using shellfish. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Artistic Food:** The trend of infusing artistic messages on traditionally non-aesthetic foods like bread can create new disruption opportunities for artists and chefs alike. - **Long-lasting Food:** The trend of coating food items with resin to ensure longevity can spur disruptive innovation in the food preservation industry. - **Non-traditional Food Art:** The trend of using non-food materials to create food art, such as shellfish, can inspire disruptive innovation opportunities in both the art and food industry. ### Where This Applies - **Food Industry:** The idea of using resin to preserve food in a unique way may be a disruptive innovation opportunity for the food industry. - **Art Industry:** Non-traditional food art could be a compelling new area for artists to explore, creating new opportunities in the art industry. - **Food Preservation Industry:** The concept of preserving food through the use of resin could lead to innovation in food preservation techniques and product offerings. ## Related on Trend Hunter - [Bread-Making Dough Trays](https://www.trendhunter.com/trends/doughbed.md) - [Lebanese Food-Inspired Bakery Designs](https://www.trendhunter.com/trends/common-breads.md) - [Baking-Inspired Furniture Series](https://www.trendhunter.com/trends/bread-butter.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md) - [Intricate Baking Dishes](https://www.trendhunter.com/trends/shortbread-heart-baking-pan.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Goofy Gluten-Free Bread Ranges](https://www.trendhunter.com/trends/glutenfree-bread-range.md) - [Sun-Kissed Character Breads](https://www.trendhunter.com/trends/character-bread.md)