# Anti-Violence Statement Shirts Akomplice Makes a Stylish Statement Against Gun Violence By Jen Chae | Published 2013-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/statement-against-gun-violence References: [akomplice-clothing](http://akomplice-clothing.com/fightagainst/) & [akomplice-clothing](http://www.akomplice-clothing.com/store.html) In attempt to make a statement against gun violence, California-based clothing brand Akomplice unveiled its new line of tees, tanks and sweatshirts. The stylish collection is called Fight Against. Each shirt has a uniquely designed anti-gun graphic printed on it. The specially designed graphic is of an American flag-printed gun, with a knotted front. The back side of every shirt will have some shocking gun violence-related statistics on it. In this way, Akomplice raises social awareness regarding the issue and makes clear its stance on the topic. Gun violence is a social issue that is relevant to all cities in the US. , Akomplice commemorates the Aurora, Colorado theater and Sandy Hook shootings. The brand hopes Americans "find a new relationship with their guns." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Statement Clothing:** There is a growing trend of clothing brands using clothing as a medium to make social and political statements, creating disruptive innovation opportunities in the fashion industry. - **Social Awareness Campaigns:** Companies are increasingly using their products as a platform to raise awareness about social issues, creating disruptive innovation opportunities in marketing and advertising industries. - **Combining Fashion and Activism:** The intersection of fashion and activism is becoming a popular trend, presenting disruptive innovation opportunities for brands to engage with their audience and drive social change through clothing. ### Who This Affects Most - **Fashion:** The fashion industry has the opportunity to embrace statement clothing and promote social causes through their designs, leading to disruptive innovation in the industry. - **Marketing:** Marketing professionals can explore the use of social awareness campaigns as a strategy to engage consumers and differentiate their brands, leading to disruptive innovation in the marketing industry. - **Advertising:** The advertising industry can harness the power of combining fashion and activism to create impactful campaigns that resonate with consumers, presenting disruptive innovation opportunities for advertising agencies. ## Related on Trend Hunter - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Police Filming Awareness Campaigns](https://www.trendhunter.com/trends/get-real-movement.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md)