# Menopause-Specific Skincare State Of Balances Hormones While Battling Age-Related Stereotypes By Jana Pijak | Published 2020-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/state-of References: [stateofmenopause](https://www.stateofmenopause.com/) State Of is a menopause-focused skincare brand specifically designed for mature women. In addition to breaking down beauty and aging-related stereotypes, the company is focused on products that are "developed to meet the needs of the many varied experiences, phases and feelings associated with this State Of flux," a time of changing hormones that affect mood, skin and one's overall health. State Of's skincare range was co-created by the brand's collective of real women who have gone through menopause, aiming to empower those dealing with body and hormonal changes for the first time -- from [mood swings and hot flashes](https://www.trendhunter.com/trends/women-experiencing-perimenopause) to [changes to skin's elasticity and appearance](https://www.trendhunter.com/trends/menopause-range). The company's product range include individually sold skincare solutions, [supplements and kits](https://www.trendhunter.com/trends/season34-supplements) that fit under categories like cooling, relief, repair and moisture, ensuring something for a variety of individual skin concerns. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Menopause-focused Skincare:** Opportunity for skincare brands to cater to the unique needs and experiences of women going through menopause. - **Breaking Age-related Stereotypes:** Opportunity to challenge society's perception of aging by offering products that empower and celebrate mature women. - **Empowering Co-creation:** Opportunity to engage with real menopausal women to create skincare products that address their specific needs and concerns. ### Sectors Adopting This - **Skincare:** Skincare brands can develop lines specifically tailored to the menopausal demographic. - **Wellness:** Wellness brands can expand their offerings to include supplements and products that support women going through menopause. - **Beauty:** Beauty brands can redefine the standards of beauty by promoting and celebrating mature women. ## Related on Trend Hunter - [Menopause Skincare Trios](https://www.trendhunter.com/trends/intimate-skincare-routine.md) - [Life Stages-Focused Beauty Brands](https://www.trendhunter.com/trends/skincare-brand-stripes.md) - [Rejuvenating Biotech Serums](https://www.trendhunter.com/trends/mystro-revive-renewing-serum.md) - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md) - [Clean Hormone-Friendly Skincare](https://www.trendhunter.com/trends/ever-skincare.md) - [Hormonal Hydration Bodycare](https://www.trendhunter.com/trends/midlife-magic-set.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md)