# Networking Sites Statistics The 'State of Social Media 2012' Infographic Follows This Year So Far By Jennifer Gosnell | Published 2012-06-18 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/state-of-social-media-2012 References: [visual.ly](http://visual.ly/state-social-media-2012) The 'State of Social Media 2012' infographic is an investigation into what this year has seen in the social media realm thus far. Already it has been a fast-paced year with many huge buys and important landmarks for social networks. [Pinterest](https://www.trendhunter.com/trends/mind-your-wellness) has reached full force with its naming as the 'Best New Startup of 2011,' President Obama held a Google+ hangout, [Instagram](https://www.trendhunter.com/trends/tiktok-notes) was bought for the cool price of $1 billion and now we look to the future. The ever-changing world of online social sites has grown exponentially over the past couple years has sped up and the competition is fierce. The intense comparisons between Google +, [Facebook](https://www.trendhunter.com/trends/the-facebook-metaverse), Twitter and other user sites has become a forefront battleground online. Social media has integrated into business, corporate policy and it's just the beginning. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 59% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Growing Social Media Landscape:** Opportunity for businesses to tap into the expanding social media landscape and reach a wider audience. - **Increasing Competition Among Social Networking Sites:** Disruptive innovation opportunities for new platforms to challenge the dominance of established social media giants. - **Integration of Social Media in Business and Corporate Policies:** Potential for disruptive innovations that facilitate seamless integration of social media into businesses and corporate policies. ### Industries Being Reshaped - **Digital Marketing:** Disruptive innovations in digital marketing strategies to leverage the growing social media landscape and reach wider audiences. - **Social Networking:** Opportunity for disruptive innovations in social networking platforms to challenge the dominance of established players and attract users. - **Corporate Technology:** Potential for disruptive innovations that integrate social media into business and corporate policies, improving communication and collaboration. ## Related on Trend Hunter - [Social Media Metaverse Projects](https://www.trendhunter.com/trends/the-facebook-metaverse.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Social Media Analytics Tool](https://www.trendhunter.com/trends/hivehubai.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [AI Social media Management](https://www.trendhunter.com/trends/social360.md) - [Social Streamlining Platforms](https://www.trendhunter.com/trends/statuz.md) - [Social Media Growth Tools](https://www.trendhunter.com/trends/pulseuptop.md) - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md)